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Furious Scrabble fans boycott Facebook's version of board game after hard ...
Daily Mail
Thousands of silver surfers have joined a boycott of Scrabble after the popular online version of the board game was replaced.
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Scooped by Martin (Marty) Smith |
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Community Means THEY Control YOU
Scrabble/s Facebook game upgraded last week. Upgrades are normally a good thing not this time.
This time Scrabble wiped scores and contacts from players. Player who built up online relationships by playing the game DAILY are furious and now boycotting the game.
Yet another lesson in online community. Once a community is formed, what every Internet marketer wants, it must be treated with kid gloves and great care.
Community means YOU (the creator of the community) aren't in control anymore. Best to do ANYTHING with consultation and testing since to do otherwise risks the wrath of power members and bad press.
And WHY would you ever do otherwise? The value of community is its ability to provide feedback, sale and reach. Having worked hard to gain so many brand advocates it is important to understand they don't come FREE.
Community requires CARE and FEEDING and Scrabble forgot that lesson here and is now paying the price.