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Many businesses are using gamification to get people hooked on their products and services — and it is working, thanks to smartphones and the Internet.
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Scooped by Martin (Marty) Smith |
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Love the negative tone to these two articles in the New York Times. I am working on a detailed PRO Gamification post, but not really all that willing to take Internet marketing lessons from a newspaper even if NYT is in their title. You guys (newspapers) MISSED this boat so bad you should stay in your room for a long, long time.
What about you? Are you pro or con gamification? Does gamification just confuse you?
I've written one white paper on the subject:
Gamification: Winning Hearts, Minds and Loyalty Online
http://www.atlanticbt.com/blog/gamification-white-paper-atlanticbt/
More thoughts soon.