MassMutual Joins the Bitcoin Club With $100 Million Purchase | cross pond high tech | Scoop.it

Insurance company MassMutual just invested $100 mn in bitcoin to get:
- exposure to a new asset class
- investment portfolio diversification
- a (limited) hedge against sovereign debt hiccups
- the benefit of a digital gold store of value
- some hope to get decent investment yield in the current zero-interest trap
- a protection against decreasing fiat currencies (under current quantitative easings)
- a better understanding of this new asset that institutional investors want to invest in
This is coming after listed companies like Microstrategy or Square already made the move to protect their company reserves.
Other financial companies will soon follow suit. those lagging behind will have to invest after the next price peak.