Do you remember when great content marketing meant your copy was properly optimized for search engines so your customers could find you when searching? Tod
Via John van den Brink
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digital marketing strategy
Think | Visualize strategic marketing planning Curated by malek |
Rescooped by malek from AtDotCom Social media |
Do you remember when great content marketing meant your copy was properly optimized for search engines so your customers could find you when searching? Tod
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Brands use social for storytelling 88 percent of the time.
Storytelling is also a powerful leadership tool we can use to really connect with our staff.
Rescooped by malek from Great Infographics |
Blogging Is Important For Brands because, blogging is one of the most important and trusted method to promote brands for many years.
Beyond The Stats
This is a great Blogging For Brands Infographic, but there is more to why brands must blog than stats. We live in a connected age when anyone can get to know anything.
Blogs create a sense of VOICE. They have a tone and a rhythm that communicates mountains of information about what a brand is really about. Blogs help supply the brand advocates any company depends on with social ammunition and fodder for their own blogs.
Blogs also react to what is happening NOW. If there is a national story an active blog is a great place to share your take. If there is a ripple in your brand's fabric a blog is a great place to iron out the wrinkle.
This is not to say that blogs are defensive. Blogs imply a promise - we will share on a regular basis and you (our brand advocates) can comment, participate and inform our efforts. Blogs say you are in this WITH US (visitors and brand advocates).
The collaborative idea of a blog can help a brand match its walk and talk, create a distinct tone and become a hub for all social marketing. Blogs are a must for brands and for many more reasons that captured in this excellent infographic.
People love to hear from people directly, not companies. Trust can be built up faster for brands through the people, not corporate advertising.
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Creating compelling content is a theme running through the PRSA 2011 International Conference this year.
I like this quick article with its 5 bullet points. 4 out of the 5 are all about storytelling and is a quick checklist for developing content that is meaningful and memorable. There are links to videos to illustrate the author's points, making this article even more valuable. Enjoy!
Rescooped by malek from Curation, Social Business and Beyond |
This post was written by Jayme Thomason for Content Marketing Institute
I think we're all probably suffering from content marketing overwhelm?
I thought this article had some good ideas to cut the complexity.
Here are a few things that caught my attention:
Traffic sources This tells us from which social media spaces, email campaigns, or websites most of our traffic is coming from.
****Increase your engagement in the ones that are sending the most traffic.
Keywords What words are people using when they find your content in search engines?
****Make sure you are using them in your content on a frequent basis.
Most popular content This will tell you which pages on your website or posts on your blog are getting the most traffic.
****Whatever they are, create more content on those subjects or figure out how to repurpose that content for other uses.
Excerpt:
"If Leonardo Da Vinci was a content marketer today, I think he might say something like,
“Content marketing is only as valuable as the people who consume it deem it to be.” Behind the scenes, our processes can be as complex or as simple as we choose to make them."
Curated by JanLGordon covering "Content Curation, Social Media & Beyond"
Read more:
http://www.contentmarketinginstitute.com/2011/10/cutting-complexity-of-content-marketing/