A content-first strategy is putting the cart before the horse. Without the right marketing message, content is meaningless.
Get Started for FREE
Sign up with Facebook Sign up with X
I don't have a Facebook or a X account
digital marketing strategy
Think | Visualize strategic marketing planning Curated by malek |
Scooped by malek |
A content-first strategy is putting the cart before the horse. Without the right marketing message, content is meaningless.
Rescooped by malek from AtDotCom Social media |
Do you remember when great content marketing meant your copy was properly optimized for search engines so your customers could find you when searching? Tod
Rescooped by malek from Digital Brand Marketing |
In this brave new world of content marketing overload, the brands who will succeed in 2016 are the ones who tell the most interesting stories using the most innovative formats. These 5 types of content can help you connect with your audience in new ways that keep them engaged.
What other content types would you add to the list to try in 2016? Tell me in the comments before you go. For even more content marketing tips, check out our Brand Storytelling & Technology interactive experience....
Find out which up-and-coming content types you should be testing in 2016 for your content program.
It's almost here, it's almost here.......2016! As you wind down for the Christmas holiday break take a moment to read through this quick article on how to make your brand stand out in 2016.
We wish a wonderful Christmas and a very prosperous New Year!
The Team at 2DiFore Marketing Solutions!
Rescooped by malek from Content Creation, Curation, Management |
A huge amount of what we’ve traditionally call ‘content’ in learning is actually instructional design: the pacing and variety of activities, the flow, the challenge of zeroing in on the best and most enjoyable way to help someone master a particular skill. Those elements aren’t going anywhere.
The problem with UX (user experience) is that customers only really notice its absence. If you absolutely nail the UX of your digital product, the only people who will congratulate you are UX nerds like me. If you mess it up, though, you’ll know about it soon enough. You’ll notice the complaints. You’ll notice the attrition. You’ll notice the churn.
Spannende consequentie voor onderwijs, als niet de vakinhoud er meer toe doet, maar wat je ermee doet, wat je ermee kunt en wat je ervaart.
1. user experience
2&3. toegankelijkheid en keuzemogelijkheden
4. kosten
5. data
Maar dan komt de toets ... interessant.
L'assioma per cui "il contenuto è sovrano" sembra incrinarsi sempre di più. Ma allora cos'altro conta nella comunicazione? Ecco cinque elementi che potrebbero avere altrettanta importanza...
Rescooped by malek from Digital Brand Marketing |
Do you want to master content creation? If so, you must read the responses I've received from 28 of the best content marketers out there. Are you ready?
Rescooped by malek from Digital Brand Marketing |
Bryan Kramer serves as a sort of Zen master to digital marketers. While marketers comb through social analytics, Google analytics and the other daily jetsam of marketing campaigns, only to discard the analysis when a new metric turns up, Kramer’s company Pure Matter exudes a composed calm, adjusting its campaigns [...]
Scooped by malek |
Being a blogger, you definitely want all your blog posts to be perfect. Perfect is a synonym of more readers, more traffic, more conversion, better reputation,
Are you sure you know how to write a perfect blog post? What elements does it need to have for your readers’ better perception? How many words should it have? What should its structure be?
Scooped by malek |
Download this content marketing kit, including 6 free templates to easily create ebooks, blog posts, infographics, social media content, SlideShare presentations, and press releases.
Scooped by malek |
Ex Machina filmmaker Alex Garland talks to Co.Create about developing as a storyteller, and why he has a problem with "auteur theory."
Scooped by malek |
To perfect your brand of storytelling, you need to become a master of character development. Here are three lessons you can't miss.
Scooped by malek |
Imagine you’re in an audience with 100 colleagues. You’re waiting to hear from your leader. It’s the monthly briefing. He takes the stage. A quiet rolls across the audience.
Rescooped by malek from Digital Brand Marketing |
Going deep with the founders of Wait But Why, who show that thoughtful, long-form content is king.
Some excellent advice for creating valuable and quality long form content. Key takeaways include writing on what you're passionate about, being authentic, working hard, and using images to support the words, not the other way around.
Rescooped by malek from Content Creation, Curation, Management |
The experiential nature of content creation through storytelling enables you to communicate your brand narrative.
"According to a research conducted by anthropologist Robin Dunbar, personal stories account for 65 percent of our conversations." I suppose that many topics really may be considered as personal stories, but we are not aware of it. This an interesting point of view.
Scooped by malek |
Brands use social for storytelling 88 percent of the time.
Storytelling is also a powerful leadership tool we can use to really connect with our staff.
Scooped by malek |
Every brand has a great story to tell. But please, don’t call it content.
"True emotional connections come from passion and passionate people are committed not because they’ve made a strategic choice, but because they have answered a calling and never felt like they had a choice".
One of the better articles I've read a out content marketing and brand storytelling. I love the point Greg makes about getting the emotional connection backwards. Just one of many pearls!
Scooped by malek |
In my last article we talked all about visual storytelling — why it’s important for your business, how to think about it so it will work for you, and then I shared examples of companies doing visual storytelling really well — and being successful as a result. Yahoo! At the end, I promised that my …
Scoop for keeps
Very Useful Tools !!! - Storytelling helps you going Viral. This is How To Make Your Stories Come Alive - Have a Look !
Scooped by malek |
Visual Marketing Over/Under or How I Use Scoop.it
Friends like +Phil Buckley and +Mark Traphagen are curious about how and why I use Scoop.it. This G+ post shares a detailed analysis of how Scoop.it helps reduce #contentmarketing risks, provides fast feedback to influence social media marketing and creates a safe envrionment to test assumptions, create validated learning and learn fast.
Thought provoking discussion: Why Scoop.it?
What models work, how to spot trends, how to employ analytics....
(No spoilers, #must read)
We're always finding different ways to use Scoop.it, mostly coming from the intelligent community of curators that has manifested itself over the last few years.
Scoop.it Specialist @Martin (Marty) Smith wrote an explanation of how he's using Scoop.it to gauge interest in potential original content. When his posts on Scoop.it do well, he is able to see what his audience likes, and create content along the same vein.
He also explains some of the SEO benefits seen by other Scoopiteers like @Brian Yanish - MarketingHits.com.
Read Marty's post to find new creative ways to measure the potential success of content using Scoop.it and share your thoughts in the comments!
Scoop.it influences social media marketing and more...
"All Content" already going to THE "GLOBAL ECONOMIC SYSTEM"...
"All Content" already going to THE "GLOBAL ECONOMIC SYSTEM"...