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'Keywords are the backbone of SEO.
They represent all the phrases which you type into Google search box when surfing the net. Having this in mind, you can quickly establish that SEO is a user-oriented profession.
In fact, expert’s proficiency can be measured by their ability to discover trending keywords and rank for them. In other words, SEOs ability to perform keyword research.
Similarly to any commercial products, there are two main things that should concern us – the strength of our competition and the demand for a certain keyword.
By using SEO terminology, we can say that two main factors of keyword research are:
- Search Volume (number of monthly searches)
- Keyword Difficulty (competitiveness of a keyword).
Via Antonino Militello, Ricard Lloria, John van den Brink
