See the infographic below for an in-depth look at the growth of social media…
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digital marketing strategy
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See the infographic below for an in-depth look at the growth of social media…
Rescooped by malek from Infographics |
How should brands best represent themselves on Instagram? Customer-relationship-management and cloud-management platform companySalesforce.com provided a checklist, in infographic form.
Salesforce.com said in a blog post introducing its infographic:
Although it’s only been around for a little more than four years, Instagram boasts 300 million monthly active users who snap and post millions of photos on a daily basis. Beyond friends and family, users can follow brands for behind-the-scenes peeks at products, company news and other relevant content. Instagram is a smart, unique way to engage with current and potential customers, so how should your brand tap into the photo-sharing platform’s popularity? From the basics like hashtags and descriptions to posting schedules and what not to do, take a look at the best ways to perfect your Instagram strategy and increase brand awareness.
20% global internet users between the age 18-65 have an instagram account. #entrepreneurs need to use this medium effectively..
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Just as every company is now a publisher (or should be) if they wish to have an effective digital strategy, I believe the next phase of growth will be that marketing departments of every company need to be involved in the development of mobile and/or tablet applications. If that doesn’t sound like a reality – I’ll provide an example.
We recently designed and developed a mobile application for engineers to use to make a plethora of different conversions for calculations they need to make daily. The company we built it for is a surface technology company. Does the application sell? No! That’s not the point – the point is to have the company’s name top of mind as engineers are working day to day. Greater brand awareness and click to contact calls to action enable them to take the next step. Immediately upon release, over 300 users in their industry downloaded the application and are utilizing it daily. It is a huge acquisition and retention win with a minimal investment.
Le département de marketing au centre du développement des applications mobiles. Comme les deux doigts de la main.
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Sometimes it’s easier to just follow the dotted line as you’re looking to ensure your digital marketing is balanced and complete. This infographic compliments of Two Legit aims to do just that, walking you through your web presence, mobile, ecommerce, outbound, inbound, content and social media marketing initiatives.+
One element lost in this infographic is the ability for all of the strategies to work with one another. For instance, utilizing your content marketing to power newsletters that are optimized for mobile devices. That’s not defined in this infographic but it’s an absolute necessity if you’d like to fully leverage email and ensure your emails are read properly. I’ve written before that the modern digital media consultant is more of a conductor, balancing the volumes of each strategy to make some sweet, sweet music!+
More often than not, we find that the key to marketing well isn’t doing everything… it’s balancing a combination of strategies, amplifying the impact by having them work together, and understanding how much of each strategy to initiate in order to maximize results. That said – this is still a great checklist to go down and ensure you’re not missing anything! This infographic also provides some statistics behind the digital marketing trends.
Excelente gráfico sobre marketing tecnológico.
Something to think about??? I need to examine more closely.
a snapshot of active social media users on Facebook, YouTube, Twitter, Instagram, GooglePlus, Snapchat, Tumblr, Pinterest and LinkedIn.