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digital marketing strategy
Think | Visualize strategic marketing planning Curated by malek |
Rescooped by malek from content marketing |
Looking for tools to optimize your Twitter experience? Discover five browser extensions to improve your Twitter marketing.
Rescooped by malek from Mastering Facebook, Google+, Twitter |
Social media is that dominating force in the modern world that can change minds, catch more business, increase sales or build and shape a brand or business.
Have you fallen prey to spending hours on Facebook, or waking up at midnight to check for Tweets?
This is because of the impact social media has on all of us these days. Over the years, social media sites have also proven to be effective platforms for marketing.
Here are a few interesting stats for the top 10 popular social media sites.
Rescooped by malek from Mastering Facebook, Google+, Twitter |
The amount of times you Tweet per day can greatly affect your growth on twitter. Here'
Interesting test, consistent tweeting of consistent quality provides consistent engagement
Rescooped by malek from Mastering Facebook, Google+, Twitter |
What's the best way to go about developing a strong network on Twitter? Here are three core Twitter strategies to help.
Share content that’s valuable.
Connect with other influencers in your cause who have a high Klout score.
Starting meaningful discussions by asking questions.
Mention users with high Klout scores in your Tweets.
Rescooped by malek from Business: Economics, Marketing, Strategy |
What doesn't get measured doesn't grow. Here are 26 free Twitter Analytics tools to measure and grow your business faster.
Rescooped by malek from Surviving Social Chaos |
Struggling to socialize your content efficiently and effectively? Gather some social media tips from our Twitter chats – Content Marketing Institute
The issue: It’s easy to see a bunch of “likes,” shares, comments, and compliments on your posts and think you’ve got this whole social media thing under control. But while signs and sentiments like these may be encouraging, they won’t help you understand what’s working and what isn’t, let alone satisfy your CMO and stakeholders that your social efforts are paying off.
Advice you can trust: Like everything in marketing, true social media success needs to be evaluated in terms of the tangible value it provides for your business – something the participants in our first Twitter chat on social media ROI remind us:
[We] have to prioritize what we can measure and map to our business objectives. – Scott Lum
I’m being told lately “If we can’t measure it, we’re not doing it.” So, #measureeverything. – Heather Vaughn
Rescooped by malek from SocialMoMojo Comms & Content |
Twitter is a well established social network but a lot of marketers still don't know how to grow a big following. These Twitter management tips will help.
These are no-brainers, right? But we all get busy, and a gentle reminder on best practices never hurt anyone. :)
Rescooped by malek from Internet Presence |
Social media, if used properly, is one of the best marketing channels and a powerful tool for the customer acquisition. The amount of blog posts written about social media and entire blogs dedicated …
Get your Free Business Plan Template here: http://bit.ly/1aKy7km
A bunch of the most successful startups are actively using social media to gain an edge.Instead of shelling out millions of dollars for a Super Bowl ad, these small companies fight to generate buzz by creating viral content and encouraging shares and likes.
Once a product or service becomes the one everyone is talking about, customers gravitate toward it, eager to learn more.
Rescooped by malek from Awesome ReScoops |
" Here are all the tools we’ve found helpful and many more that we’re excited to try. If there’s a free Twitter tool out there, you’re likely to find a mention here in our list. "
Awesome list, comprehensive and organized in groups.
Beaucoup de ressources gratuites pour Twitter !
Rescooped by malek from AtDotCom Social media |
Most Important Social Media
Friend asked a great question but in the wrong way. Social Media isn't important to me in and of itself, but each social media channel can help communicate marketing messages and thus become valuable and important.
Key is "matching the hatch" to borrow a fly fishing term.
Matching the hatch puts the right kind of content, what Gary Vaynerchuk calls "native content', on each social net when THAT information is important to communicating a marketing message. Here is how I answered:
Depends on what I'm trying to accomplish.
If I want comments and discussion GPlus.
If I want feedback from friends Facebook.
If I want to generally test Scoop.it.
If I want a "set it and forget it" content solution Paper.li.
If I have something happening now or want to newsjack Twitter.
To raise money on creative or gaming projects Kickstarter.
If I want to share videos YouTube.
If I want to serialize stories Storify.
If I want to test an infographic Pinterest.
If I want to do something with audio then SmartCloud.
If I want to create sustainable and potentially "evergreen" content then I use WP blogs. Content becomes "evergreen" based on how it performs (views, shares, conversions).
If I want to sell something ecom then Shopify.
Match the hatch to get the most from your content, your growing social media tribe, your time and content marketing and curation efforts.
It's the singer, not the song. Thrilling article about match the hatch for your content
Scooped by malek |
84 percent of online shoppers now use social media to seek advice before they make a purchasing decision.
Social media is now large enough to generate nearly twice the marketing leads when compared to direct mail, PPC, telemarketing, and trade shows. In addition, its lead conversion rates are 13 percent more than the average conversion rate.
Scooped by malek |
Summer’s here, the weather’s warm, the days are long, and your news feed is cluttered with friends’ vacation photos. It’s tough not to feel a pang of jealousy when you see pals lazing on beaches or exploring new cities.
3 creative strategies to brand your vacation
Rescooped by malek from Mobile Technology |
Word-of-mouth marketing is a powerful tool, and it is no different for mobile gaming. In fact, according to the user-acquisition experts at Applifier, word of mouth is how most people find new game...
That means giving players multiplayer modes, livestreaming functionality, and easy social-media integration.
Rescooped by malek from Information Technology & Social Media News |
The ultimate list of Twitter tools and Twitter applications. This is the biggest list of Twitter related apps on the internet. Over 760 Twitter tools! ~140 Characters 140it - Makes Your Twee...
Encyclopedia of Twitter.
This is a massive list of twitter tools to simplify your social media management - provided you find the time to actually cut trough the djungle of tools listed here. Luckily, the lists is structured into informative categories with headings such as Browser Plugins, Desktop and Web Clients, Filtering, Follow and Unfollow, Mobile, Retweet, Scheduled Tweets, Search, and much more.
In short: Exhaustive list, but more for reference purposes. Not much information is provided.
Rescooped by malek from Social-Business-Marketing |
Wanna learn more about new online marketing strategies? Here's 75 of the best blogs and RSS feeds all ready for you!
Included are the RSS feed links and average number of posts per week so you know what you are committing to when adding to your reading list!
Kristi Hines - http://bit.ly/zTS9Gk - has put together this massive resource with eleven separate categories: http://bit.ly/ICIiuG
1. All-in-One Marketing Blogs
Some of the best blogs in the industry cover more than one area of online marketing, even though they may be well-known for one specialty.
2. Conversion Rate Optimization
3. Content Marketing
4. Email Marketing
5. Paid Search
6. Search Engine Optimization
7. Analytics
8. Blogging
9. Social Media Marketing
10. Twitter Marketing
11. Facebook Marketing
You can subscribe to each individual RSS feed or subscribe to one or more of the category RSS Bundles.
Especially useful for curating your favorite topics.
Oh, and if you’re crazy enough to want all 75 of these in your Google Reader or your Preferred Reader subscribe to the whole kit and kaboodle bundle, fatty! [I did]
Scooped by malek |
"To help those that may be stuck, below are nine types of tweets to try and incorporate into your Twitter strategy. If you don’t know where to start, start here"
Scooped by malek |
"A social media plan is a deliberate exercise of effort. All of the pieces must fit together, and steps must be taken in consequential order. If not, the plan will not work and the business objectives your company wishes to accomplish would remain unmet."