The first ever TV ad was for Bulova watches and was broadcasted in 1941 on American screens.

But do you know how digital marketing started?

Commercially available desktop PCs started to enter homes only in the 1980s. And in the 1990s, web 1.0 platforms and the internet started to take shape.

Soon enough Google and Blogger were founded in 1998 and 1999 respectively. And online marketing has evolved rapidly ever since.

As per Adobe’s 2013 survey of marketers, 76% respondents believed that marketing has changed more in the past two years than in the last 50.

But only 9% believed that their digital marketing is working.

That’s sad.

The good news is that you can perform your marketing much more efficiently. You need to observe the digital landscape intently and adapt to fulfill your audience demands.

I’ve put together 11 alarming statistics to help you adjust your online marketing strategy for 2016....

Via Jeff Domansky, Os Ishmael