Brand image can be roughly explained as your brand’s personality. As with everything else in marketing, brand image can’t be built in
Via janlgordon, massimo facchinetti
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digital marketing strategy
Think | Visualize strategic marketing planning Curated by malek |
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Brand image can be roughly explained as your brand’s personality. As with everything else in marketing, brand image can’t be built in
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Successful brands don’t just set out to entertain and engage via content – they play to core emotional motivations in a disciplined way, says Philip Otley.
Emotions can exert a more powerful behavioral effect than purely rational decision-making.
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Do you want your brand to be a faceless, cold, and corporate environment with one dull voice? Of course not! Here's 7 ways to humanize your brand.
Showing the real people behind the work is something that helps build trust with potential customers and also helps extend the longevity of a client’s likelihood of staying on.
Rescooped by malek from Business: Economics, Marketing, Strategy |
Rebranding can be an effective tool for growing your business, but it should be given a lot of thought.
Rescooped by malek from AtDotCom Social media |
Brand Ideals
Learning your company's "brand ideals" may be the most important branding work few startups accomplish. SEO and content take a backseat to widget development for most startups.
Yet isn't the most important question WHERE are the points of connection with potential customers and/or investors? The latter, investors, receive plenty of attention when they are easy. Investors want CONSUMERS and lots of 'em.
So the best way to connect with investors is to connect with consumers and the best way to connect with consumers is to know, articualte and share your "brand ideals":
* Eliciting Joy: Activating experiences of happiness, wonder, and limitless possibility.
* Enabling Connection: Enhancing the ability of people to connect with each other and the world in meaningful ways.
* Inspiring Exploration: Helping people explore new horizons and new experiences.
* Evoking Pride: Giving people increased confidence, strength, security, and vitality.
* Impacting Society: Affecting society broadly, including by challenging the status quo and redefining categories.
Those "brand ideals" come from Grow: How Ideals Power Profits At The World's Largest Companies by Jim Stengel and is a must read for any startup entrepreneur who wants investors....after they've won the hearts and minds of consumers.
Rescooped by malek from Must Market |
Brands are under attack by 5 Ninja:
* Death of Traditional Media.
* Mobile Me.
* Clean Slate Brands.
* Social Media is a Conversation.
* User Generated Content. and the rise of online communities.
What are the most powerful ninja attacking your marketing? How will you defeat attacking Ninja horde?
Coming from FMCG background, I can't help but notice the digitalization of Coupons.
Rescooped by malek from visualizing social media |
When you're in a great brainstorm meeting and the creative juices are flowing, it's easy to get carried away. Before you know it, you're pitching ideas about cats in tuxedos and wondering if there's any room in your video budget for a Michael Bay-style explosion. And while that all sounds great in the room, those ideas may not get you the results you really want. Effective branded content is created strategically with the intent to serve your brand's goals. Next time a light bulb goes off, ask yourself these 5 questions to find out if your branded content idea is really that good.
Have a look at these 5 ways to understand if your branded content is effective !
Rescooped by malek from Must Market |
We count down the 20 brands that have made the most impact on the world, and speak to leading design and branding experts to find out why they work so well.
Iconic brands are instantly recognizable, Coke is on top. The "Do Goods" and the "Greens" are rumbling.
Ens diu el perquè dels colors i la forma dels logotips de marques molt conegudes.
Rescooped by malek from Great Infographics |
Blogging Is Important For Brands because, blogging is one of the most important and trusted method to promote brands for many years.
Beyond The Stats
This is a great Blogging For Brands Infographic, but there is more to why brands must blog than stats. We live in a connected age when anyone can get to know anything.
Blogs create a sense of VOICE. They have a tone and a rhythm that communicates mountains of information about what a brand is really about. Blogs help supply the brand advocates any company depends on with social ammunition and fodder for their own blogs.
Blogs also react to what is happening NOW. If there is a national story an active blog is a great place to share your take. If there is a ripple in your brand's fabric a blog is a great place to iron out the wrinkle.
This is not to say that blogs are defensive. Blogs imply a promise - we will share on a regular basis and you (our brand advocates) can comment, participate and inform our efforts. Blogs say you are in this WITH US (visitors and brand advocates).
The collaborative idea of a blog can help a brand match its walk and talk, create a distinct tone and become a hub for all social marketing. Blogs are a must for brands and for many more reasons that captured in this excellent infographic.
People love to hear from people directly, not companies. Trust can be built up faster for brands through the people, not corporate advertising.
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Nearly every business in the world has considered using social media for their brand (or at least been told by someone to do so).