'brand strategy', 'story experience' in digital marketing strategy

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digital marketing strategy

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tags 'brand strategy', 'story experience'

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Rescooped by malek from Digital Brand Marketing

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A CMO's thoughts on why storytelling is dead

From www.marketingweek.com - March 4, 2017 10:21 PM

Mastercard’s global chief marketing and communications officer, Raja Rajamannar, says the brand has shifted its focus from storytelling to story-making.

Via Os Ishmael

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