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Scooped by malek |
In order to stand out among the millions of other Facebook Pages, you need to understand your audience, and create campaigns that resonate with them. These apps and tools will help you do just that!
Rescooped by malek from Curation, Social Business and Beyond |
One of the most important aspects of an effective content marketing strategy is understanding your target market. Here are some areas to concentrat
I selected this article from Curatti written by Nicole Stelmar because it explains how to improve your content with a better understanding of your target market.
We can create valuable information for our readers when we know their pain points.
Improve Your Content Reach
In order to successfully reach your audience you need to know what makes them tick. I agree that you can create better content by learning about their needs and desires.
Stelmar explains how to find out more about your target market in order to have a clear picture of who they are.
Here's what caught my attention:
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Image: Courtesy of 123rf.
Read full article here: http://ow.ly/eT1d30bYDPT
Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today
Rescooped by malek from Business: Economics, Marketing, Strategy |
Have you tried putting together a list of top industry influencers?
Curating and publishing this type of list, while reaching out to featured influencers, is proven to create a large amount of exposure for your blog from a highly targeted audience.
This tutorial will walk you through the process. Though I focused on social media influencers, the process can work for just about any industry.
Rescooped by malek from Content Creation, Curation, Management |
Another thought-provoking piece by Tony Zambito. More people and companies are falling for the ‘Content Illusion’. You already know about it, but this is a particularly interesting perspective. It is another installment in our “Great Articles You may have missed” series. What Is The ‘Content Illusion’? In the past five years, the often-unquestioned hymnal hasMore
I selected this article from Curatti written by Tony Zambito because it explains the illusion of publishing too much content in order to stand out.
The right way to approach your audience is through high-quality content, not high quantity.
Correct Misguided Thinking for Your Content Strategy
The current thought is to put as much content as possible in front of your readers in order to grow online. I agree that we can lose focus on the quality of the articles by doing this.
Zambito explains the different misconceptions related to content planning and marketing.
Here's what caught my attention:
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Image: Courtesy of 123RF.
.
Read full article here: http://ow.ly/s6By30aDSSZ
Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today
Rescooped by malek from Content Creation, Curation, Management |
Marketers need a way to measure the complete success of their efforts across time and platforms which, until now, hasn't been affordable.
Rescooped by malek from Business: Economics, Marketing, Strategy |
Few people see it as such, but content curation is more of an art than a science. There is no set formula, and the better your brush strokes are, the more likely you are to succeed. This is one of the reasons why some people/brands have more engagement on their social media pages than others. They just seem to ‘get’ their audience, and their audience ‘gets’ them. The more planned your content curation efforts are, the more likely you will be to enjoy its benefits.
Rescooped by malek from Curation, Social Business and Beyond |
This article contains 4 helpful tools and resources around improving Digital Marketing, Social Media Content and your Wordpress (Plugins)
Bookmark and keep handy. Some of the best new tools.
I selected this article from Curatti written by Susan Gilbert because it shows you great tools to help create a successful digital content strategy.
Help create a more efficient WordPress website and content reach for your blog posts.
12 Great Digital Content Marketing Tools
With the right plugins and tools you can help your brand stand out. I agree that in order to attract more a larger audience it's important to take advantage of what's available.
Gilbert provides the best tools to help make your content reach a more successful one.
Here's what caught my attention:
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Image: Courtesy of 123rf.
Read full article here: http://ow.ly/h5tN30930IA
Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today
I selected this article from Curatti written by Susan Gilbert because it shows you great tools to help create a successful digital content strategy.
Help create a more efficient WordPress website and content reach for your blog posts.
12 Great Digital Content Marketing Tools
With the right plugins and tools you can help your brand stand out. I agree that in order to attract more a larger audience it's important to take advantage of what's available.
Gilbert provides the best tools to help make your content reach a more successful one.
Here's what caught my attention:
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Image: Courtesy of 123rf.
Read full article here: http://ow.ly/h5tN30930IA
Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today
Rescooped by malek from Digital Brand Marketing |
Our brain passively takes in dry information. However, when we are hearing or listening to stories, It is full
I selected this article from Curatti written by Scott Aughtmon because it explains the scientific process behind our brain response to compelling content.
Understand what drives people to respond to a story.
Study Reveals Engaging Content Wins Over Readers
The creative locations in the brain respond to certain types of storytelling. I agree that in order to attract an audience you need to understand what how they respond.
Aughtmon shows us how the mind if affected when presented with a catchy story.
Here's what caught my attention:
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Image: Courtesy of 123RF.
Read full article here: http://ow.ly/5oox306XfiI
Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today
Rescooped by malek from AtDotCom Social media |
Is your business generating enough sales from your social media efforts? Would you like to turn your website subscribers into loyal customers? According to Statista, by 2018 there will be approximately 2.67 billion people who use social media worldwide. When it comes to building your business through social media, your blog is your greatest asset. …
Rescooped by malek from A Marketing Mix |
Content marketing is everything. It's nothing. It's substantial like rock. It's fleeting like the wind. It's both sides of the brain in perfect harmony. It's the brand story. It's the value proposition shown, not told. In other words, it's a tactic with an identity crisis.
Teeehe Content Marketing Institute itself is proud to stack up no fewer than 21 explanations of this burgeoning field, plus six more definitions on another page on its site. I say this not to ridicule, but to highlight the confusion in the marketplace about content marketing. There's not a broadly agreed-upon definition of the field....
Don't you love my great title?
Ok, it's confusing but trust me, this article is not and makes a good job at explaining a simple but often misunderstood truth on content marketing: the intent is important.
Publishing content randomly won't help your brand or company at all. It's publishing content that adds value to your audience and brings it close to your brand or a buying decision.
So not all content is created equal.
Content marketing has an identity crisis. Here's why (and how to resolve it).
Don't you love my great title?
Ok, it's confusing but trust me, this article is not and makes a good job at explaining a simple but often misunderstood truth on content marketing: the intent is important.
Publishing content randomly won't help your brand or company at all. It's publishing content that adds value to your audience and brings it close to your brand or a buying decision.
So not all content is created equal.
Rescooped by malek from business marketing tips |
Use these tools to help you market your business more efficiently using content marketing, SEO and Social media marketing
Rescooped by malek from Digital Brand Marketing |
In this brave new world of content marketing overload, the brands who will succeed in 2016 are the ones who tell the most interesting stories using the most innovative formats. These 5 types of content can help you connect with your audience in new ways that keep them engaged.
What other content types would you add to the list to try in 2016? Tell me in the comments before you go. For even more content marketing tips, check out our Brand Storytelling & Technology interactive experience....
Find out which up-and-coming content types you should be testing in 2016 for your content program.
It's almost here, it's almost here.......2016! As you wind down for the Christmas holiday break take a moment to read through this quick article on how to make your brand stand out in 2016.
We wish a wonderful Christmas and a very prosperous New Year!
The Team at 2DiFore Marketing Solutions!
Scooped by malek |
The 2015 Content Marketing Institute Survey clearly highlights the pain of not having a documented strategy to deliver e…
Rescooped by malek from Social Marketing Revolution |
Adding Feeds To your Blog / Site
I wrote a Curagami post recently about how the future of ecommerce is a symphony of feeds. (http://www.curagami.com/ecommerce-future-a-symphony-of-feeds/?v=7516fd43adaa ). One tool, our beloved @Scoop.it, is leading the way in making it easy to curate with your left hand and add valuable content with your right.
This post shares the 5 easy steps to add Scoop.it feeds to your blog or website.
Rescooped by malek from Personal Branding |
Learn what "quality content" actually means when it comes to blogging and content marketing. Get tips on how to write better blogs.
Many focus on quantity instead of quality. However, quality wins quantity. This post should help.
Clear, concise, short, sweet and to the point....have you heard these suggestions before? Sure you have when telling a story well same is true with the content you create for your blog or social media content. Engage them quickly and they will keep coming back!
Rescooped by malek from Digital Brand Marketing |
Bryan Kramer serves as a sort of Zen master to digital marketers. While marketers comb through social analytics, Google analytics and the other daily jetsam of marketing campaigns, only to discard the analysis when a new metric turns up, Kramer’s company Pure Matter exudes a composed calm, adjusting its campaigns [...]
Rescooped by malek from Must Market |
consuming.
Do you often wake up in the middle of the night saying to yourself that it’s not worth the time and effort. We all do.
Blogs take time to write, those great images need to be found or created and those social networks meed to be managed and nurtured. It is often not done or persisted with because there are no apparent quick rewards. This is where the tortoise can beat the hare by slowly persisting. It is a marathon and a journey not a sprint.
One way of thinking about great content marketing is that you are building an audience before you need them. Content builds credibility, trust and followers over time. This earns you the right to then sell them something down the track.
When content marketing and social media emerged there were no tools. Today we have so many technology tools that it’s overwhelming.
But what is great with marketing tools is that you can scale your efforts. It was something I realized with Twitter early on. A few years ago I implemented one software platform that saved me 120 hours a month and it still does.
So what are some content marketing mistakes that many amateurs new to the game are making.
Great Scoop by @Brian Yanish - MarketingHits.com. Loved the 10 Item List of mistakes "amateurs" make.
1. Not automating
2. Not optimizing for search engines
3. Not hustling your content
4. Not working on your headline
5. Not experimenting
6. Poor quality content
7. Email List Is Money
8. Not thinking like a publisher
9. Not learning from the innovators
We can even agree with #1 since they are "automating" things like social search and, to some lesser extent, publication. We shortened #7 based on their implication - email is money. So True.
Rescooped by malek from Business: Economics, Marketing, Strategy |
One of the content marketing questions I get asked most often is how a small business or even a large business can get started with content marketing with very little or no funding.
The kind of scoops you don't need to read everyday, but you'll keep coming back. Take my word.
Scooped by malek |
Storytelling has been the buzzword off and on since advertising became a thing.
Rescooped by malek from Startup Revolution |
Content curation is key for Small To Medium Sized Businesses (SMBs) online success & Scoop.it's new Content Director makes curation a marketing reality.
thought provoking, the Content Shock is worth further studying. Hard to argue about how production is far exceeding supply
Scooped by malek |
Email marketing has never had good press. That's because many newsletters look the same.
Unfortunately, what works for one marketer may not for another person. You need to be creative.
As I always say, the most creative ideas are often the simplest.
Rohan Ayyar has written a very good articles for HubSpot. Here are his suggestions, accompanied with case studies:
- Understand the user experience
- Reengage inactive subscribers
- Leverage coupons beyond sales
- Build reviews into your emails
Bookmark the post. You may find yourself coming back to it quite often.
Read it at http://blog.hubspot.com/marketing/email-marketing-experiments
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Rescooped by malek from Curation Revolution |
Marty Note
I like Biznology's 3 Tips to increase engagement so much I added a few:
Biznlogy
1. Ask Questions, Respond to Answers
2. Personalize
3. Test ‘Em
Scenttrail
4. Curate Simple (i.e. not mean) controversy.
5. Curate Social Content.
6. Tap Branded Content (manufacturers or gurus).
7. Polls and Surveys.
8. Guest Posts.
9. Ambassadors.
10. Test for Engagement with new KPIs
Controversy
When Moon-Audio.com ask their customers Fostex or Audese? They got headphone lovers to weigh in on what they like about their favorite brands and why. This kind of simple controversy is great for creating online community since it doesn't destroy the "we are in this together" feeling.
Curate
When site sponsors and owners use THEIR content (User Generated Content) that action says, "We listen" more clearly than words. Follow those who follow you on social media and curate their content into your streams, websites and blogs with permission and attribution to increase engagement. Nothing like using what they've shared in a material way to prove the value you place in sharing.
Tap Branded Content
When you use a Seth Godin riff or TED talk you increase authority and authority helps promote engagement.
Polls & Surveys
When in doubt ASK and publish results. We are bench mark seeking machines we humans so always share results and incorporate results into blog posts and website content to reinforce value you place in those who vote (see #5).
Guest Posts
When you ask someone to help out you prove how much you value others. Your community grows when its open to outside influence. Salesforce increased blog traffic by 1,000% when they asked for guest posts. Guest posts have high built in engagement too since the writer is sure to share with his/her social net.
Ambassadors
We are big believers in ASKING FOR HELP. Inside your traffic 1% wants to share high value UGC, 9% will vote and share that content too so find your 10% Ambassadors and ask for their help.
Testing for Engagement
We need new Key Performance Indicators (KPIs) that value UGC, shares, likes and links. If your content is creating engagement double down. If not review these 10 tips and test something new. Make sure your "winner" metrics include KPIs that speak to core content marketing and engagement values such as time on site, shares, comments, likes and links.
People intuitively perceive the strength in numbers, and take comfort in the company of others. Did I mention Facebook, LinkedIn, Twitter...?
Rescooped by malek from Digital Brand Marketing |
Stop wasting time on content marketing tactics that don't deliver. This infographic reveals which types of content work best, and the metrics you should track.
Marty Note
At our startup Curagami (http://www.curagami.com) we had an epiphany. Most valuable content is THEIRS not YOURS. Testimonials rock. We knew that :). M
Rescooped by malek from Digital Brand Marketing |
Many people have found headlines that work wonders, consistently, time after time. And they go well beyond the saturated listicle or clickbait. Why not take so…
Headline today Or Headline news,
We're more likely to read Headlines not the post body.
Great headline writing tips via storyteller Karen Dietz.