"When the ZipCar team decided to stop hosting contests on Facebook and move them onto a dedicated landing page on the website, it was to move from a social media campaign to a socially connected campaign. The change, implemented for the "Test Drive" Paris contest, drew in more extensive and creative submissions and increased entries by 717%."

 

Another example that goes to prove that your digital property is more important than any other third-party platform!

Via Os Ishmael