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digital marketing strategy
Think | Visualize strategic marketing planning Curated by malek |
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Just built an awesome website? Great. But who cares if no one sees it? These simple SEO tricks and tweaks will help you rank well in Google, Bing, and other search engines and get your site seen.
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10 ways in which the pandemic challenged critical truths about marketing and gave us a new set of rules moving forward.
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Find the business models that are similar to yours and track their mistakes to make sure that you do not run into the same marketing issues.
Do not become a part of the failing business statistics because of a poor marketing design, or the lack of in-person help to develop a solid marketing plan.
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In order to stand out among the millions of other Facebook Pages, you need to understand your audience, and create campaigns that resonate with them. These apps and tools will help you do just that!
Rescooped by malek from Digital Brand Marketing |
AI As Marketing Gimmick
We agree AI is being used as a gimmick right now. We understand why too. Marketers and marketing love shiny new things. We tend to hop aboard before fully understanding the math.
We have left brain creatives for the most part and so such early hopping is understandable and, to some extent, what we are paid to accomplish. Artificial intelligence (AI) will revolutionize marketing and make even the most creative among us learn some new math.
We agree with the premise and recommendations here but are more kind in our evaluation of the "why" behind why fellow travelers are gimmickizing AI.
Agree but aren't as harsh since we understand why most marketers are treating AI as a gimmick - who wants to do the math?
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Beyond Voice Is Gesture Marketing
This was an interesting post about "gestures" and how they may be the next big thing after voice and semantic control. Opening a trunk with a foot is one example.
Now imagine combinations of gestures, smartphones and voice activated devices such as Alexa and the future looks interesting, complicated and simple all at the same time.
Rescooped by malek from Must Market |
Better Blogging Resources
Much like riding a bicycle blogging is harder than it looks. I thought I knew how to ride a bike until I rode 3,300 miles across America. That trip taught me there is always lots to learn.
Same is true for blogging. Our new better blogging Flipboard curates the best bloggers, tips, and tools to help any blogger publish better content. Flipboard is a cool tool since it easily allows curation of content across a broad spectrum of users. Every blogger from beginning to advanced will find helpful resources, tips and content on our Better Blogging Flipboard.
https://flipboard.com/@curagami/blogging-better-236gfgi8y
Rescooped by malek from Must Market |
Marketing Automation
Is your Sales Force hooked up to your content curation, blogging and tracking tool like Marketo? For most digital marketers the answer to at least one of those questions is no, and even if you are an uber-mensch at marketing auto this post still shares come cool "new to us" tool. We were surprised.
Cool tip:
Marketing automation isn't dead it's just waiting for cool new tools like this.
Rescooped by malek from Digital Brand Marketing |
Apple's 5 Steps To Becoming A Trusted Brand
This is a good read about how to construct a brand instead of just selling stuff online. Apple is the king. Read Grow a great book by an ex-P&Ger Jim Stengel for more insight on branding.
* Position your brand with the big picture in mind
Rescooped by malek from Curation, Social Business and Beyond |
Authority, trust and relevance are the three most important & powerful pillars of SEO when it comes to website ranking on Google and other search engines
I selected this article from Curatti written by Mandeep Singh because it shows you how to improve your website rank with organic SEO techniques.
There are three phases to search engine optimization that can help improve your website visibility.
3 Pillars to SEO Success
You can improve your ranking in search with the right methods in place. I agree that authority and trust are built upon original content with organic methods.
Singh provides 3 ways you can use to improve your SEO strategy.
Here's what caught my attention:
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Read full article here: http://ow.ly/wZEj30cnonl
Featured image: Copyright: ‘https://www.123rf.com/profile_kirillm‘ / 123RF Stock Photo
Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today
Rescooped by malek from Curation, Social Business and Beyond |
One of the most important aspects of an effective content marketing strategy is understanding your target market. Here are some areas to concentrat
I selected this article from Curatti written by Nicole Stelmar because it explains how to improve your content with a better understanding of your target market.
We can create valuable information for our readers when we know their pain points.
Improve Your Content Reach
In order to successfully reach your audience you need to know what makes them tick. I agree that you can create better content by learning about their needs and desires.
Stelmar explains how to find out more about your target market in order to have a clear picture of who they are.
Here's what caught my attention:
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Image: Courtesy of 123rf.
Read full article here: http://ow.ly/eT1d30bYDPT
Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today
Rescooped by malek from Business: Economics, Marketing, Strategy |
In this era of immense competition, digital media is playing a crucial role in the corporate world.
Research shows that 64% of people use social media channels to find inspiration for shopping. Thus, designing a top-notch digital marketing campaign is essential for both newly emerging and well-established brands.
Even the best marketing connoisseurs can sometimes derail the entire campaign by making seemingly harmless mistakes that don’t go down too well with their target audience.
Rescooped by malek from Curation, Social Business and Beyond |
You surely have your own strategies to increase engagement on your social media channels. Check out this article for some additional tips
I selected this article from Curatti written by Shane Barker because it provides information on how to increase engagement on social media.
It's important to have a community that is interested in your brand content.
Drive Up Your Social Media Conversations
As you grow your audience online you will want to build lasting relationships with them. I agree that in order to encourage engagement you need to review your current strategy and make adjustments.
Barker explains how to post content that people will want to respond to.
Here's what caught my attention:
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Image: Courtesy of 123rf.
Read full article here: http://ow.ly/EH1X30bMJkz
Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today
Rescooped by malek from Business: Economics, Marketing, Strategy |
Yes, this year is again a year of rooster, and a fiery kind for that matter, especially gifted for accuracy, loyalty, and devoted work, and another contender for the ruler of the year has precisely these features – chatbot. It is no coincidence that all digital creatives consider 2017 also the year of chatbots because it has been shown that out of all trends and innovations, bots (and artificial intelligence) hold the first place and do not intend to go awry. Namely, companies increasingly recognize the values of the Chinese rooster and leave chat communication to bots – ensuring the accuracy of the transferred information, uninterrupted availability and stoically automated commitment to billions (!) of users.
Rescooped by malek from Curation Revolution |
Most Advanced Yet Acceptable
Reading Hitmakers: The Science of Popularity in an Age of Distraction helped me see five inescapable web marketing trends including:
Highly recommend Derek Thompson's book and hope you'll visit Curagami to read about five inescapable trends.
http://www.curagami.com/maya-five-inescapable-web-marketing-trends/
Rescooped by malek from Business: Economics, Marketing, Strategy |
Have you tried putting together a list of top industry influencers?
Curating and publishing this type of list, while reaching out to featured influencers, is proven to create a large amount of exposure for your blog from a highly targeted audience.
This tutorial will walk you through the process. Though I focused on social media influencers, the process can work for just about any industry.
Rescooped by malek from Mastering Facebook, Google+, Twitter |
Facebook is constantly evolving and changing. In 2017, one of the most exciting new features has been Facebook Stories!
Catching headlines for being a “copycat,” it has certainly been newsworthy…. and much awaited by many.
But it makes sense. Everyone is there. And those not there, Facebook feels they should be. So they woo their users, and hopeful users, with delicious digital candy.
For most people, Stories will be purely fun. Business owners, however, have a new tool to leverage in nurturing relationships and optimizing their know/like/trust factor.
This article will provide insight on:
- Quickly integrating Facebook Stories into your Facebook marketing strategy
- Determining how to best use the features to amplify your personal and business brand
- Finding your comfort zone with the new Facebook Camera...
I selected this article from Curatti written by Keri Jaehnig because it provides insight on how to effectively use Facebook Stories for your business.
How to build more trust and increase awareness for your brand.
Use Facebook Stories to Improve Your Reach
Stories are not just about fun and games. I agree that businesses can leverage these in order to reach their audiences in a more personalized way.
Jaehnig provides insights into how to best use Facebook Stories to reach your followers and beyond.
Here's what caught my attention:
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Read full article here: http://ow.ly/8JBY30aW0As
Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today
Here's some tips on how to use Facebook Stories to market your business.
Rescooped by malek from Business: Economics, Marketing, Strategy |
Chatbots have been the talk of the content marketing world recently, with many brands out there developing and testing their own.
The opportunities that chatbots offer are undeniable and chatbots can be implemented in various ways to suit a range of businesses and customer needs.
Rescooped by malek from Business: Economics, Marketing, Strategy |
You know those diaper commercials where a mother holds her newborn baby for the first time? There are dozens of them, but as the mom of a 10-month-old, they make me feel all warm and fuzzy inside every single time. I read emails from my formula brand with stories about infant development, customized to my son’s age, and similar content from other trusted brands. I feel touched by marketing campaigns that encourage and empower mothers to feel good about their parenting.
Rescooped by malek from Business: Economics, Marketing, Strategy |
According to Ogilvy, the organic reach of content published by brands on Facebook is plummeting.
In an attempt to make feeds more relevant to their users, Facebook has prioritized content shared by friends and family. As social networks acquire more users and see more activity on their pages, organic reach is sure to continue its descent.
It is important for marketers to remember that social networks are search engines in their own right, and like Google, will continue to focus on providing their users with the most relevant content.
As a brand, how do you ensure that your content continues to reach your target audience, and a good percentage of them?
Rescooped by malek from Content Creation, Curation, Management |
Another thought-provoking piece by Tony Zambito. More people and companies are falling for the ‘Content Illusion’. You already know about it, but this is a particularly interesting perspective. It is another installment in our “Great Articles You may have missed” series. What Is The ‘Content Illusion’? In the past five years, the often-unquestioned hymnal hasMore
I selected this article from Curatti written by Tony Zambito because it explains the illusion of publishing too much content in order to stand out.
The right way to approach your audience is through high-quality content, not high quantity.
Correct Misguided Thinking for Your Content Strategy
The current thought is to put as much content as possible in front of your readers in order to grow online. I agree that we can lose focus on the quality of the articles by doing this.
Zambito explains the different misconceptions related to content planning and marketing.
Here's what caught my attention:
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Image: Courtesy of 123RF.
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Read full article here: http://ow.ly/s6By30aDSSZ
Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today
Rescooped by malek from Business: Economics, Marketing, Strategy |
Visuals play an increasingly important role in marketing - they appeal to customers and increase engagement. Hence, Instagram is the perfect platform for a successful Internet marketing campaign.
Unfortunately, however, few social media marketing teams understand the true value of the platform, especially when sharing captivating pictures translate into engaged followers and more sales.
There are some who are under the impression that Instagram won’t yield results, they start Instagram accounts and then close them.
But whether you've tried and failed, or have never even logged in, now is the time to get on the Instagram train. A solid Instagram account can transform your social media following and generate revenue for your business.
Fortunately, Instagram is not as confusing as it initially may seem. This guide will help you to understand what Instagram is all about, putting you in a position to finally win with the platform.
Rescooped by malek from Business: Economics, Marketing, Strategy |
Is video part of your marketing strategy?
Are you wondering how Facebook’s short-form video format could help your business?
Facebook Stories brings a new video format to Facebook that closely resembles Instagram Stories.
In this article, you’ll discover what you need to know to succeed with Facebook Stories.
Rescooped by malek from Content Creation, Curation, Management |
Marketers need a way to measure the complete success of their efforts across time and platforms which, until now, hasn't been affordable.
Rescooped by malek from Competitive Edge |
It's time to change your approach.
Are you overwhelmed by selling, but underwhelmed by your sales results? Making small tweaks to your professional and personal life can make a huge difference. In fact, you can dramatically increase your sales by implementing just a few high-impact changes, at home and at work.
Check out these seven proven life hacks for consistently beating your sales goals—without adding to your stress level. Make these powerful habits part of your daily routine to start crushing your sales goals today: Read more: click image or title.
Create a Business Plan with PlanBuildr, for FREE
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Growthink teaches how to FUND, build, grow, and sell a great business: http://bit.ly/2hn5ROb
The 10 SEO tips are just the tip of the search engine optimization iceberg, but they're an excellent starting point.Â