In order to stand out among the millions of other Facebook Pages, you need to understand your audience, and create campaigns that resonate with them. These apps and tools will help you do just that!
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Think | Visualize strategic marketing planning Curated by malek |
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In order to stand out among the millions of other Facebook Pages, you need to understand your audience, and create campaigns that resonate with them. These apps and tools will help you do just that!
Rescooped by malek from Curation, Social Business and Beyond |
You surely have your own strategies to increase engagement on your social media channels. Check out this article for some additional tips
I selected this article from Curatti written by Shane Barker because it provides information on how to increase engagement on social media.
It's important to have a community that is interested in your brand content.
Drive Up Your Social Media Conversations
As you grow your audience online you will want to build lasting relationships with them. I agree that in order to encourage engagement you need to review your current strategy and make adjustments.
Barker explains how to post content that people will want to respond to.
Here's what caught my attention:
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Image: Courtesy of 123rf.
Read full article here: http://ow.ly/EH1X30bMJkz
Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today
Rescooped by malek from Business: Economics, Marketing, Strategy |
Yes, this year is again a year of rooster, and a fiery kind for that matter, especially gifted for accuracy, loyalty, and devoted work, and another contender for the ruler of the year has precisely these features – chatbot. It is no coincidence that all digital creatives consider 2017 also the year of chatbots because it has been shown that out of all trends and innovations, bots (and artificial intelligence) hold the first place and do not intend to go awry. Namely, companies increasingly recognize the values of the Chinese rooster and leave chat communication to bots – ensuring the accuracy of the transferred information, uninterrupted availability and stoically automated commitment to billions (!) of users.
Rescooped by malek from Business: Economics, Marketing, Strategy |
Is video part of your marketing strategy?
Are you wondering how Facebook’s short-form video format could help your business?
Facebook Stories brings a new video format to Facebook that closely resembles Instagram Stories.
In this article, you’ll discover what you need to know to succeed with Facebook Stories.
Rescooped by malek from Business: Economics, Marketing, Strategy |
How to make crucial decisions regarding your retargeting budget.
Decisions, decisions, decisions; it can be difficult making the right choice for you when considering to spend your remarketing budget with Facebook or Google. Where most PPC managers go wrong is the actual decision-making process. It is crucial understand what you should consider before making a decision.
Rescooped by malek from Business: Economics, Marketing, Strategy |
Facebook's organic reach is dying, but it’s actually a good thing, because what we’re left with now is a far more powerful paid marketing tool.
Rescooped by malek from Business: Economics, Marketing, Strategy |
There are several Facebook ad myths and misconceptions that are preventing marketers from unlocking the real power of the platform.
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Revisiting business facts: plain and simple.
Groove, a B2B, removed FB page and focused on more productive tools. Groove understands the exact meaning of sanity.
Rescooped by malek from Internet Presence |
Social media, if used properly, is one of the best marketing channels and a powerful tool for the customer acquisition. The amount of blog posts written about social media and entire blogs dedicated …
Get your Free Business Plan Template here: http://bit.ly/1aKy7km
A bunch of the most successful startups are actively using social media to gain an edge.Instead of shelling out millions of dollars for a Super Bowl ad, these small companies fight to generate buzz by creating viral content and encouraging shares and likes.
Once a product or service becomes the one everyone is talking about, customers gravitate toward it, eager to learn more.
Rescooped by malek from AtDotCom Social media |
Time for a game of Versus!
Fostex versus Sennheiser... Who makes the best headphones? GO!
Friends at http://www.Moon-Audio.com make the best audio cables in the world. Their cables connect to headphones and earphones and passions run HIGH where people's music and gear are concerned.
See Moon Audio's Fostex vs. Sennheiser Question Here
on.fb.me/1uOFvEv
That link takes you to Moon Audio's Facebook page where use of vs. prompts passionate shares and stories of experience and joy. Great simple idea to promote engagement, garner User Generated Content and learn how your customers really FEEL about the brands you sell.
We are working on a vs. tool for Curagami (http://www.curagami.com ) our marketing tool suite meant to create exactly the kind of community Moon Audio is generating right now thanks to a simple "vs." question.
Rescooped by malek from AtDotCom Social media |
Most Important Social Media
Friend asked a great question but in the wrong way. Social Media isn't important to me in and of itself, but each social media channel can help communicate marketing messages and thus become valuable and important.
Key is "matching the hatch" to borrow a fly fishing term.
Matching the hatch puts the right kind of content, what Gary Vaynerchuk calls "native content', on each social net when THAT information is important to communicating a marketing message. Here is how I answered:
Depends on what I'm trying to accomplish.
If I want comments and discussion GPlus.
If I want feedback from friends Facebook.
If I want to generally test Scoop.it.
If I want a "set it and forget it" content solution Paper.li.
If I have something happening now or want to newsjack Twitter.
To raise money on creative or gaming projects Kickstarter.
If I want to share videos YouTube.
If I want to serialize stories Storify.
If I want to test an infographic Pinterest.
If I want to do something with audio then SmartCloud.
If I want to create sustainable and potentially "evergreen" content then I use WP blogs. Content becomes "evergreen" based on how it performs (views, shares, conversions).
If I want to sell something ecom then Shopify.
Match the hatch to get the most from your content, your growing social media tribe, your time and content marketing and curation efforts.
It's the singer, not the song. Thrilling article about match the hatch for your content
Rescooped by malek from SOCIAL MEDIA, what we think about! |
Do you run contests on Facebook?
Would you like to make your next Facebook contest stand out?
This article will give you 4 ideas to improve your next Facebook contest.
Why Facebook Contests?
Facebook contests are a popular way for you to get your audience engaged and excited about your brand. More and more companies have adopted the use of Facebook contests to better track participation and engagement.
The One Million dollar question
What great ideas for all of you who run contests on facebook.
Rescooped by malek from Social-Business-Marketing |
Wanna learn more about new online marketing strategies? Here's 75 of the best blogs and RSS feeds all ready for you!
Included are the RSS feed links and average number of posts per week so you know what you are committing to when adding to your reading list!
Kristi Hines - http://bit.ly/zTS9Gk - has put together this massive resource with eleven separate categories: http://bit.ly/ICIiuG
1. All-in-One Marketing Blogs
Some of the best blogs in the industry cover more than one area of online marketing, even though they may be well-known for one specialty.
2. Conversion Rate Optimization
3. Content Marketing
4. Email Marketing
5. Paid Search
6. Search Engine Optimization
7. Analytics
8. Blogging
9. Social Media Marketing
10. Twitter Marketing
11. Facebook Marketing
You can subscribe to each individual RSS feed or subscribe to one or more of the category RSS Bundles.
Especially useful for curating your favorite topics.
Oh, and if you’re crazy enough to want all 75 of these in your Google Reader or your Preferred Reader subscribe to the whole kit and kaboodle bundle, fatty! [I did]
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If you’re unsure how your brand can capitalize, here are 10 actionable tips that will help you gain more exposure on your Facebook business page:...
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It’s rare to see a Facebook page that combines all the features in the most effective way. That’s natural, there’s quite a lot for page owners to “get their heads around”, plus the usual time, budget, technical limitations. Advice by Dave Chaffey.
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Unfortunately, many brands still don’t incorporate customer service into their social strategy, despite the fact that Facebook is one of the best venues in which to turn your customers’ negative comments into brand opportunities.
Here are eight tips to help you improve your Facebook customer support initiative and, in turn, raise your brand’s reputation, decrease your inbound service requests, acquire new customers and turn infrequent customers into brand loyalists..
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"A social media plan is a deliberate exercise of effort. All of the pieces must fit together, and steps must be taken in consequential order. If not, the plan will not work and the business objectives your company wishes to accomplish would remain unmet."