Leading organizations are embracing history as a means of defining (or in some cases, redefining) their brand.
Via Os Ishmael
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digital marketing strategy
Think | Visualize strategic marketing planning Curated by malek |
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Leading organizations are embracing history as a means of defining (or in some cases, redefining) their brand.
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Businesses can touch customers and clarify corporate values by creating a powerful narrative.
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Cross-posted from Ishmael’s Corner By Lou Hoffman Storytelling is the new “black” when it comes to business communications. To understand the plight of storytelling, consider READ MORE...
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Every brand has a great story to tell. But please, don’t call it content.
"True emotional connections come from passion and passionate people are committed not because they’ve made a strategic choice, but because they have answered a calling and never felt like they had a choice".
One of the better articles I've read a out content marketing and brand storytelling. I love the point Greg makes about getting the emotional connection backwards. Just one of many pearls!
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Use storytelling to influence people and move them to action Need to get your point across? Get staff on board with change? Foster collaboration? Increase sales? Strengthen
A new tool in our arsenal. Amazon comments a must-do
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Social Media Marketing Podcast 59, in this episode Simon Mainwaring shares the importance of tapping into the power of your fans to share your story.
Going for the jackpot: fans deal your story..very clever
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Facility tours are a powerful marketing tool for the right kind of small business. Using technology to enhance the tour experience can add impact.
Teach me, I know nothing
Show me, I learn everything
I'm a beerlover too and this is definitely the kind of marketing deserving a lot of claps.