Leading with EQ: Learn how to manage your emotions and be more efficient and effective at work.
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digital marketing strategy
Think | Visualize strategic marketing planning Curated by malek |
Rescooped by malek from MiniTool Software Solution |
Leading with EQ: Learn how to manage your emotions and be more efficient and effective at work.
Rescooped by malek from Social Marketing Revolution |
Adding Feeds To your Blog / Site
I wrote a Curagami post recently about how the future of ecommerce is a symphony of feeds. (http://www.curagami.com/ecommerce-future-a-symphony-of-feeds/?v=7516fd43adaa ). One tool, our beloved @Scoop.it, is leading the way in making it easy to curate with your left hand and add valuable content with your right.
This post shares the 5 easy steps to add Scoop.it feeds to your blog or website.
Rescooped by malek from Must Market |
Easy Marketing Trick
Want to increase traffic to your blog without spending any money? Use JetPack's mobile icon to add an icon for your blog on your phone AND share with your customers so they have a quick link from their phones to your blog.
Featured on Reddit!
A #Must #Have in a mobile era. @Martin (Marty) Smith is providing a down to earth guide.
Rescooped by malek from Curation Revolution |
Marty Note
I like Biznology's 3 Tips to increase engagement so much I added a few:
Biznlogy
1. Ask Questions, Respond to Answers
2. Personalize
3. Test ‘Em
Scenttrail
4. Curate Simple (i.e. not mean) controversy.
5. Curate Social Content.
6. Tap Branded Content (manufacturers or gurus).
7. Polls and Surveys.
8. Guest Posts.
9. Ambassadors.
10. Test for Engagement with new KPIs
Controversy
When Moon-Audio.com ask their customers Fostex or Audese? They got headphone lovers to weigh in on what they like about their favorite brands and why. This kind of simple controversy is great for creating online community since it doesn't destroy the "we are in this together" feeling.
Curate
When site sponsors and owners use THEIR content (User Generated Content) that action says, "We listen" more clearly than words. Follow those who follow you on social media and curate their content into your streams, websites and blogs with permission and attribution to increase engagement. Nothing like using what they've shared in a material way to prove the value you place in sharing.
Tap Branded Content
When you use a Seth Godin riff or TED talk you increase authority and authority helps promote engagement.
Polls & Surveys
When in doubt ASK and publish results. We are bench mark seeking machines we humans so always share results and incorporate results into blog posts and website content to reinforce value you place in those who vote (see #5).
Guest Posts
When you ask someone to help out you prove how much you value others. Your community grows when its open to outside influence. Salesforce increased blog traffic by 1,000% when they asked for guest posts. Guest posts have high built in engagement too since the writer is sure to share with his/her social net.
Ambassadors
We are big believers in ASKING FOR HELP. Inside your traffic 1% wants to share high value UGC, 9% will vote and share that content too so find your 10% Ambassadors and ask for their help.
Testing for Engagement
We need new Key Performance Indicators (KPIs) that value UGC, shares, likes and links. If your content is creating engagement double down. If not review these 10 tips and test something new. Make sure your "winner" metrics include KPIs that speak to core content marketing and engagement values such as time on site, shares, comments, likes and links.
People intuitively perceive the strength in numbers, and take comfort in the company of others. Did I mention Facebook, LinkedIn, Twitter...?
Rescooped by malek from Must Market |
Community shock is what comes after March Schaefer's content shock. This post shares 3 quick tips for winning the coming race to create online community:
* Social - embracing social media marketing.
* Mobile - operating mobile first and crating responsive websites.
* Gamification - using the 4th pillar of building online community to attain the scale and return every Internet marketer needs.
Intriguing, mix economy with content and you'll be playing a new game. @Martin (Marty) Smith is outlining how to survive the new order.
Rescooped by malek from Curation Revolution |
There is only one way to break out of the rat race and eliminate all competing rats - create EPIC Personal Branding. Here's how..
* Create BHAGs NOW!
* Videos and Pictures.
* Think TEAM!
* Use Special SOCIAL Weapons.
* Fail Miserably.
* Give your Skills AWAY FREE.
Follow those hard won secrets, at least one of them tried to kill me several times, and your personal brand will be EPIC, your resume floats to the top and you win the promotion, can afford the G I Joe with the Kung Fu Grip and love the life you create.
Success is failure to failure without loss of enthusiasm.
Internet marketing is all about try, try and try again!
Not everything will work today, maybe it was the wrong type of content, the wrong platform or bad timing.
Don't be focused on the numbers. I've seen many big brands do a post on a platform like Slideshare and only get a few 100's of views. They don't give up they spin the content and use it on a different platform.
There is a right and wrong to internet marketing. The WRONG is never trying or testing your ideas. The RIGHT is have one more viewer than yourself.
Refreshing reading that drives you to (re)think about what you really want in life and be at ease with who you are - upside and downside.
Rescooped by malek from Curation Revolution |
Want to learn how to start a blog that's has incredible content, gets blog traffic on near auto-pilot, builds an audience, goes viral and more? Click here..
Yoo, hoo...
Much like "Everything you always wanted to know about blogging but were afraid to ask". It's all there.
Wow, this may be the most detailed post I've read about blogging. Stay wit it and you will discover amazing blogging tips. For once "ultimate" is a well deserved title.
Rescooped by malek from Curation Revolution |
This post shares a story, a story of a piece of content written for @ janlgordon curatti.com. How did Startup Trends 2014 II go from being a laggard at social shares to outshining its brother post (Startup Trends 2014 I)?
Ongoing curation and GPlus provide the answers and proving why we are all content curators now. The piece also shares some "down the SEO rabbit hole" content curation and creation perspective.
Promise to write more "down the SEO rabbit hole" content soon.
Rescooped by malek from Must Market |
I'm all about Infographics these days, so I decided to break down my new book into some fun stats. Take a look!
Marty Note
Gary Vaynerchuk's latest book is excellent. Gary describes the Thank You Economy as a great "jab" book. He wanted to right a great "right hook" book too, a book about conversion and how to finish the social marketing fight we are all in.
He is aware, via his consulting work, that many view social media as a fad. He wishes them well as they fade off into obscurity (lol). I love his 3 characteristics of a great "right hook":
* Easy to understand (and present) Call-to-Action (CTA).
* Crafted agnostic and beautiful on any receiving device.
* Respects the nuances of the social network for which you make the content.
That last bullet should be the eye opening moment for many Internet marketers. Marketers who have one-sided conversations that don't respect the subtle and not so subtle nuance of platforms they use to communicate their stories will be treated like the spammers they are.
It is not enough, Vaynerchuk explains, to have awesome content. Content must be massaged to the medium. Where once the medium was the message now the medium influences the shape, form, tone and syntax of our stories. To be heard your marketing must speak the right language at the right time.
Will be writing a more extensive review, but BRAVO and KUDOS to Gary for creating writing another groundbreaking book a true "right hook".
Looks interesting. Infographic is a visual leap, add some fun and you have a great resource to read and SHARE
What we need to know as Internet Marketers
Where once the medium was the message now the medium influences the shape, form, tone and syntax of our stories.
To be heard your marketing must speak the right language at the right time.
What are your Top Performing Social Media Profiles?
Gary is keeping us up on the latest trends in the marketplace. You can always learn something from his books and blogs. Great use of infographics and his ways of explaining was we need to know for our businesses about social media.
Rescooped by malek from Must Market |
Are you reading this on your mobile device? The probability is likely, considering there are currently 6 billion (and growing!) active mobile devices in the world, and companies continue to tailor their marketing to the small screen of your iPhone.
Great mobile / social Tips Scooped by Brian Yanish (@MarketingHits) including:
* Resize your Facebook posts No bigger than 620 x 320
* Choose Facebook Ads wisely
* Make it visual
* Turn up the content
* Get smart about couponing
* Take advantage of Twitter
* Upload to Instagram
* Utilize Email Marketing
My favorite is getting smart about couponing as that tip can make a real difference to your bottom line especially at this time of year.
Be careful not to have "battling coupons" where one deal wipes out another an check coupon websites like Retail Me Not to make sure they are up to date and don't have old coupon codes that don't work anymore since there is nothing more frustrating than trying to get a deal that is dead.
The first phase of the trend towards mobile is in full swing, and it is time to adapt your marketing strategies for it. Resizing facebook ads, making it more visual and so on are the obvious things to think about, but there is also a second revoultion wrapped in the first: The move to (mobile) content marketing.
To oversimplify: Consumers watch big screens, but they touch small ones!
So the marketing communications you put on consumers' phone screens needs to be much more content oriented, something your consumers will voluntarily seek out. Being a service star in getting consumers the right coupon is a first thing to do, but also add levels of engagement and play. Coke did a great example during the London Olympic Games (on Marketing in Motion, use the Find buttom) for which they created a music DJ/mixing app that allowed consumers to build their own soundtrack to the games and send it to their friends.
Scooped by malek |
This post was fun to write. I spent the morning writing about the importance of thinking digital first. This post shares 5 tips about the care and feeding of possibly your most important asset - your network of support, advocacy and content. If your content network isn't the most important thing no one really thinks about very often I don't know what is.
Totally agree with Marty, each of these Scoopers uses Scoop.it to build their readership. That's right they are using Other Peoples Content (OPC) that they curate to build their own following and traffic to their channels be it a website or social network.
Thanks for this list... I must be doing something right. All were in my network. Even the incomparable @KarenDietz !
Rescooped by malek from Content Creation, Curation, Management |
It has become widely accepted that content arranged in list form is quicker to find, easier to remember, and more actionable, which makes lists ideal for sharing content as part of a highly effecti...
Promising the reader a short list of tips to help improve his knowledge about an interesting subject, is a great attraction. Lists work
I'm not a big fan of numbered lists since to number is to create priority, but this excellent post from Content Marketing World with great examples of how your look and feel doesn't have to be limited shows numbered lists are a great idea from a Google perspective. Maybe expressing priority isn't all bad :).
Scooped by malek |
It’s rare to see a Facebook page that combines all the features in the most effective way. That’s natural, there’s quite a lot for page owners to “get their heads around”, plus the usual time, budget, technical limitations. Advice by Dave Chaffey.
Leadership: The role and power of EQ.