Leading with EQ: Learn how to manage your emotions and be more efficient and effective at work.
Via THE OFFICIAL ANDREASCY, Stephania Savva, Ph.D, MiniTool Software
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digital marketing strategy
Think | Visualize strategic marketing planning Curated by malek |
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Leading with EQ: Learn how to manage your emotions and be more efficient and effective at work.
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Businesses can touch customers and clarify corporate values by creating a powerful narrative.
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Inspiring confidence in your ability is fundamental to entrepreneurial success but narcissism is seldom the way to do it.
This post for Entrepreneur Magazine by author Kimanzi Constable shares 4 very effective ways to focus your stories so you don't sound like a braggart, or arrogant.
Sounding arrogant or like you are bragging is the #1 concern of all storytellers -- even me after all these years.
All 4 ways Constable offers us are right on. This is a quick read that makes tons of sense, and will help you be more confident in your storytelling, no matter what.
This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz
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My origin story is a tale of constant change. The most recent transition, from running the multimedia desk at the New York Times to chairing the University of Oregon's Agora Journalism Center, is filled with many life lessons.
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Some have predicted that digital technologies will hasten the demise of brands because customers will have ready access to information they need to make purchase decisions, and “brand” will therefore become less relevant. Others have prophesied an increasing importance of brand as a simple way to evaluate choices in an era of information overkill.
dramatic shift in the strategic approach to marketing over the last 10 years.
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There are a lot of smart business leaders out there. They come up with brilliant products, develop amazing technologies and help customers solve their most complex problems.
I like the idea of a mom as your ltimus test, if she got it, the whole world will go after you.
I like the emphasis on trust building and being authentic.
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Use storytelling to influence people and move them to action Need to get your point across? Get staff on board with change? Foster collaboration? Increase sales? Strengthen
A new tool in our arsenal. Amazon comments a must-do
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Colleague Andrew Nemiccolo has just published his new e-book on business storytelling and I really like it.
I know -- you are thinking, "What?! ANOTHER ebook on business storytelling??" Yep, and it's good. Here's what I like about it:
1. The focus on 'back-channel' communication and listening
2. Tackling being vulnerable and getting comfortable sharing your personal stories
3. Advice to NOT find stories, but find experiences instead
4. Steps for figuring out who your audience is first before you share a story
5. All the great story prompts for figuring out and organizing the experiences you want to share
6. Tips for creating a story bank of your experiences
I am not crazy about the definition of 'story' that Andrew uses -- basically for him, anything is a story. Well, that's not helpful and actually leads to a lot of confusion for people. A Tweet is not a story, but it can be part of a larger business narrative. Knowing the difference will help you better target your storytelling efforts.
The book is primarily focused on marketing and branding. Even so, the information and advice can be use in a whole host of other biz story applications.
Go grab the easy-to-read-and-digest book and get smarter about working with stories in business.
I have no affiliation with Andrew or his company other than a promise to chat over coffee sometime. Enjoy the book!
This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it
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The best articles from across the web that I can find on using stories and storytelling in business.
I've chosen them because they actually make a contribution to our knowledge and wisdom about stories, show us how to apply stories to growing our business, or give valuable how-to tips.
HOW TO FIND MATERIAL? Click on the Tags tab above, and then click on one of the tags.
I may occassionally review an article that I think is problematic as a way to educate us all, although most I will simply pass over. If you wonder if I've seen an article that is not included here, send me a message and I'll respond.
I hope you find many great insights and tips here. Many thanks for visiting and enjoy the articles!
And I hope you will also visit my website & take the free Story IQ assessment so you can see how well developed your storytelling skills and knowledge is: www.juststoryit.com
Karen is dedicated to the art of Storytelling as a key tool in running a business or any other type of endeavor. Here at ManufacturingStories.com we fully support this art form as the best way to generate positive and effective change. Thanks Karen for all of your dedicated and tireless work! It's a tood Story!!
Leadership: The role and power of EQ.