What's actually going on in the brain when it processes language? And if words affect the mind in different ways, are some more persuasive than others?
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What's actually going on in the brain when it processes language? And if words affect the mind in different ways, are some more persuasive than others?
Scooped by malek |
It's obvious that creativity is an essential part of being a remarkable writer. But when a results-oriented writer says "creative" and an image-oriented
You are creating content, writing stories to share, adding stories to your presentations, sharing your stories orally with clients, and you still feel like you are spinning your wheels.
So what's going on? Why aren't you getting traction with your stories?
When creating content and sharing your storiesin blogs, etc., here are the places of danger, and what you want to avoid, says author Demian Farnworth at Copyblogger. You might be too:
Lyrical (fancy words)SentimentalOutlandishHumerousShortCleverAdvertorialME insight:
There is some good advice in this article for any writer, online or off.
With a headline like that, this article makes nervous reading for professional copywriters and marketeers everywhere...
Can you make it all the way to the end without wailing, 'Oh, drat - I'm guilty of that one!'
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This is a Change This PDF that you can view here:
http://changethis.com/manifesto/98.01.StoryWars/pdf/98.01.StoryWars.pdf
I'm curating this because I like it and I don't like it -- and it is worth taking a look at the assumptions going on in this piece so we can get really smart.
This piece was put together by Jonathan Sachs, author of Winning The Story Wars. Sachs comes from the world of marketing and branding and this is reflected in his point of view.
Let's get what I don't like out of the way so I can chat about what I do like. Here is what puts my teeth on edge:
1. Sachs states that "we live in a world that has lost its connection to traditional myths and we are now trying to find new ones..." Welllllllll, if your slice of reality is the Hollywood, advertising, and branding world it is easy to get sucked into this notion. But we know from Jung, other psychologists, Folklorists, Anthroplogists, and neuroscience how this is not true. There is great irony in this "myth" that Sachs is perpetuating.
2. We are engaged in a war. Hmmmmm. Well, for millenium people have wanted to gain the attention of other people -- so nothing new there. Is this a war? Could be. But if we are wanting to employ the power of storytelling to find solutions and create change as Sachs advocates, then war does not speak to the greater good but instead speaks to winners and losers where ongoing resentment is inherently built in. That sounds like the perpetuation of war -- same old same old.
3. Sach's relationship to storytelling is still at the transactional level -- I'll tell you a story and you'll do what I want. While what he really wants it seems is storytelling at the transformational level. That requires a different mind-set and different story skills -- deep listening, engagement, story sharing, etc. And he completely ignores the relational level of storytelling.
4. Reliance on the Hero's Journey as the only story archetype to follow. Well, that's a narrow slice of reality and one geared towards youth. Yet other story archetypes are desperately needed: King/Queen, Trickster, Magician for example in order to affect change.
5. As a result, his 10 simple strategies stay at the transactional level with a few geared towards transformation (figure out what you stand for, declare your moral, reveal the moral). Now any great professional storyteller will tell you these that I've mentioned are essential for any compelling storytelling session. So they land in both worlds of transactional and transformational storytelling.
OK -- on to what I do like!
Enough! Go read this piece yourself and decide what you think about it. It's a quick read.
This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it
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Everyday Champion Advertisements - Nike has launched its newest commercial in time for the 2012 London Olympics entitled ‘Find Your Greatness.’
The idea behind the video is truly inspiring, as it brings to light the fact that greatness can be found in anyone and in any place.
Here's what I love about this latest ad from Nike -- it's subtlety! Earlier in the week I curated an article about marketing and subtlety and storytelling across channels.
Nike is a master of marketing subtlety. While this one example is only about one channel, its marketing and sales messages are still subtle.
Enjoy the ad!
This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it
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Right answers to wrong questions virtually guarantee failure. Innovators betting on "out of the box" thinking or "faster, better, cheaper" innovation paradigms for success all too frequently find themselves — and their customers — disappointed.
Hey folks -- this is a pivotal article about biz storytelling. Why??
Because it addresses the most neglected aspect of effective business storytelling -- the story about the future that you and your customers/clients are creating together.
What I love about this article is its twist -- the level of biz storytelling these days is mostly focused on how to authentically share stories about your products/services, people, or founding to capture the hearts and minds of propsects and build loyal customers. That is OK as far as it goes.
But there could be more. Way more.
Instead of asking, "What do our customers want [and how do I share a story about that]?" how about asking, "What do our customers want to become [and what is the story I can share about that]?" What a fundamentally different -- and better -- question!
Org story advice for crafting 'Future Stories' is typically "Write a newspaper article about your company 5 years from now & the awards you are receivng" or some such version of that. Not bad. But there could be more -- way more.
When we start asking ourselves the questions posed in this article, whole new worlds start opening up. 'Future stories' are really about the future we are creating together with our customers/clients -- it is the call to be part of something bigger than ourselves.
Go read this article -- quickly! You will be glad you did because it will get you to fundamentally shift how you think about and share about your business, and the stories you tell about it.
And if you need a really great example of a company doing this, then check out this latest Nike video.
And if you want to review a written form of this, then check out my Manifesto on my website. The Manifesto is still a work in progress, but you will get the idea. http://www.juststoryit.com/FutureStory
Enjoy this short article -- its insights, questions, and a different kind of conversation we can have about business storytelling.
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Business blogging strategy: How to create blog content that increases sales. Learn how to teach with story and sell with subtleness.
Love that line..."Learn how to teach with story and sell with subtleness."
Yes! And that is only one of the 4 points discussed here. The rest are all about story also. And each of the 4 points contains really good examples.
I know you will enjoy this discussion. If you are already leveraging these 4 points in your content -- hooray!
If you are not -- then figure it out quick and make some shifts.
Either way, you will be more successful.
And are you noticing this week that the curated articles this week all dove-tail together? And they are all from different sources. And they are all basically saying the same thing. Truly success and story go hand-in-hand.
Read the full article here: http://www.socialmediaexaminer.com/how-to-create-content-that-sells/
This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it
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One way to personalize your hospital and humanize healthcare is to pick people at your facility, shadow them, then tell their stories.
Not sure which stories to tell about your business? Then try this technique: pick one person in your company, or one client/customer, shadow them, and tell their story. This article shows you how by offering a story and an example of how a healthcare company did just this.
It's a great win-win: you have a story, they feel great.
Thank you to fellow curator @maxOz for sending me this article!
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Creating compelling content is a theme running through the PRSA 2011 International Conference this year.
I like this quick article with its 5 bullet points. 4 out of the 5 are all about storytelling and is a quick checklist for developing content that is meaningful and memorable. There are links to videos to illustrate the author's points, making this article even more valuable. Enjoy!
"Removing 'is' from your language" and other advices. Thanks for the article and for the scoop!
Que es lo que sucede en el cerebro cuando se procesa el lenguaje?
¿ Afectan las palabras la mente de diferentes maneras, algunas más convincentes que otras?
I agree with most of them, but a few don't resonate. Which do you find most useful?