The beauty of social media is that it give brands the opportunity to put themselves out there and create meaningful interactions with their audience. But in order to be a likeable brand, you need to provide good, quality content and be smart about how you engage with your audience. Hopefully these tips and examples can help you on your way.

"According to survey findings from MarketingSherpa, 85% of U.S. consumers said they used social media, with 58% all respondents saying they follow brands on social media."