Via Martin (Marty) Smith, John van den Brink
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digital marketing strategy
Think | Visualize strategic marketing planning Curated by malek |
Rescooped by malek from AtDotCom Social media |
Rescooped by malek from Must Market |
SMM For Startups
Great tips here for #startups including:
1. Create Your Social Media Strategy
3. Ask Your Audience What They Want
4. Provide Customer Service on Social Media
5. Build An Online Community
6. Constantly Evaluate Your SMM Strategy
7. Don't Be Afraid To Experiment
I left a comment on Shane's post about the need to curate content and blog. Social media without meaningful shares is spam. Startups are so self referential. They are so widget focused it can be hard to have them THINK about the world their widget fits into. Content curation helps open any company up to great relevant content from other sources. Curating that content creates a supportive social network and places a startups business in context.
I would say #6.Track and evaluate your social media performance, is probably the one we hardly do.
Rescooped by malek from Ecom Revolution |
Social & Mobile Ecommerce
Ecommerce is being transformed by social and mobile. The implications for merchants are VAST. How your Ecommerce site creates conversations and digitally listens will determine its value. No matter how social your online store it isn't social enough for the immediate future.This Haiku Deck can help your site do things like:
* Create conversations that lower costs and increase profits.
* Build an online community.
* Learn to listen "digitally".
* Scale your store to the next level.
* Create an engine that mines User Generated Content.
Can your store be too social? Not so much as it turns out.
Today’s social media revolution is about engagement and content - the consumer is generating content, sharing, distributing, and being the medium.
Advertising told stories - social media is about getting others to tell stories for us.
Rescooped by malek from Curation Revolution |
The other day, someone asked me to share a list of my favorite social media pros. Since I used to do it on Creative Ramblings, I figured that it would be a good idea to occasionally resurrect this tradition. Warning: These are not the usual suspects. ;-)
ِِInteresting list to go through after links and best practice examples
Honored to be on Cendrine's list and her kind and generous words made my April :). M
Rescooped by malek from Curation Revolution |
@Jaana Nyström is a great curator and she just beat me to the punch :). When she shared her EPIC journey of using G+ to move from "nobody" to "somebody" I planned to blog about her amazing journey. The content and message was too good to be trapped in comments.
Read this post CAREFULLY as you may recognize where you are on Jaana's timeline of personal brand development. There are several "inside baseball" tips to pay particular attention to including:
* Don't worry about perfection, start publishing.
* G+ is an AMAZING and vastly under used tool (start there add more social nets later).
* No matter what, keep turning the crank (keep going) since the only sin you and your personal band can't recover from is NOT PLAYING.
Great stuff from an amazing curator. What lessons did you learn from Jaana Nystrom? What similar lessons have you learned as you create a meaningful personal brand?
I usually don't envy people, but I do envy @Jaana Nyström a bit for her energy & passion.
Rescooped by malek from AtDotCom Social media |
One of the most profitable marketing channels online is email. The value of email marketing lies entirely in your list of customer emails, especially since 93 percent of consumers check ...
Rescooped by malek from AtDotCom Social media |
Free Web Consulting Every Saturday
Every Saturday I have lunch at a favorite cafe in Durham, NC (Saladelia on University) and invite anyone who has questions about and would like to discuss Internet marketing, website design or social media to join me.
What: Free Web Consulting Saturdays
Where: Saladelia Cafe on University, Durham, NC
Why: Give back, help answer questions, learn from SMBs
Who: Small to medium sized businesses who need IM help.
Follow @Scenttrail on twitter to know if Free Web Saturdays is ON (it is most Saturdays) and bring your web design and Internet marketing questions.
Time to learn from Mary, the Master himself
Rescooped by malek from AtDotCom Social media |
Most Important Social Media
Friend asked a great question but in the wrong way. Social Media isn't important to me in and of itself, but each social media channel can help communicate marketing messages and thus become valuable and important.
Key is "matching the hatch" to borrow a fly fishing term.
Matching the hatch puts the right kind of content, what Gary Vaynerchuk calls "native content', on each social net when THAT information is important to communicating a marketing message. Here is how I answered:
Depends on what I'm trying to accomplish.
If I want comments and discussion GPlus.
If I want feedback from friends Facebook.
If I want to generally test Scoop.it.
If I want a "set it and forget it" content solution Paper.li.
If I have something happening now or want to newsjack Twitter.
To raise money on creative or gaming projects Kickstarter.
If I want to share videos YouTube.
If I want to serialize stories Storify.
If I want to test an infographic Pinterest.
If I want to do something with audio then SmartCloud.
If I want to create sustainable and potentially "evergreen" content then I use WP blogs. Content becomes "evergreen" based on how it performs (views, shares, conversions).
If I want to sell something ecom then Shopify.
Match the hatch to get the most from your content, your growing social media tribe, your time and content marketing and curation efforts.
It's the singer, not the song. Thrilling article about match the hatch for your content
Rescooped by malek from Great Infographics |
Blogging Is Important For Brands because, blogging is one of the most important and trusted method to promote brands for many years.
Beyond The Stats
This is a great Blogging For Brands Infographic, but there is more to why brands must blog than stats. We live in a connected age when anyone can get to know anything.
Blogs create a sense of VOICE. They have a tone and a rhythm that communicates mountains of information about what a brand is really about. Blogs help supply the brand advocates any company depends on with social ammunition and fodder for their own blogs.
Blogs also react to what is happening NOW. If there is a national story an active blog is a great place to share your take. If there is a ripple in your brand's fabric a blog is a great place to iron out the wrinkle.
This is not to say that blogs are defensive. Blogs imply a promise - we will share on a regular basis and you (our brand advocates) can comment, participate and inform our efforts. Blogs say you are in this WITH US (visitors and brand advocates).
The collaborative idea of a blog can help a brand match its walk and talk, create a distinct tone and become a hub for all social marketing. Blogs are a must for brands and for many more reasons that captured in this excellent infographic.
People love to hear from people directly, not companies. Trust can be built up faster for brands through the people, not corporate advertising.
Rescooped by malek from Marketing&Advertising |
“Being Professional and Personal” is the key to his highly influential identity. This means all you need to do is be yourself and connect with others personally not professionally.
After building an online identity, we always think of increasing our online influence.
This Infographic by Reformation Designs, visualizes 5 basic tips on increasing your online influence:
Scooped by malek |
LinkedIn networking:It’s important to focus on the right kinds of activities that will yield the best resultsk.
Rescooped by malek from Social-Business-Marketing |
Wanna learn more about new online marketing strategies? Here's 75 of the best blogs and RSS feeds all ready for you!
Included are the RSS feed links and average number of posts per week so you know what you are committing to when adding to your reading list!
Kristi Hines - http://bit.ly/zTS9Gk - has put together this massive resource with eleven separate categories: http://bit.ly/ICIiuG
1. All-in-One Marketing Blogs
Some of the best blogs in the industry cover more than one area of online marketing, even though they may be well-known for one specialty.
2. Conversion Rate Optimization
3. Content Marketing
4. Email Marketing
5. Paid Search
6. Search Engine Optimization
7. Analytics
8. Blogging
9. Social Media Marketing
10. Twitter Marketing
11. Facebook Marketing
You can subscribe to each individual RSS feed or subscribe to one or more of the category RSS Bundles.
Especially useful for curating your favorite topics.
Oh, and if you’re crazy enough to want all 75 of these in your Google Reader or your Preferred Reader subscribe to the whole kit and kaboodle bundle, fatty! [I did]
All 9 tips new to us and we may use #3 and #7. Marty