We held an exciting and informative webinar to discuss the importance of customer retention with participation from our highly innovative retail clients Jonathan Adler and Lilly Pulitzer.
In our first blog post in this series, we will be looking at how maintaining an active and profitable customer relationship, like any relationship, comes down to three key points:
Are you relationship material? Why do most customers abandon after their first purchase?Finding your true love(s). Which customers are worth focusing on?Love the one you’re with. How do you keep them coming back for more?...
Via Jeff Domansky, Os Ishmael
Here's why retention is the new acquisition.