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Is your brand struggling to keep up with its audiences on social? Learn how to get all departments involved when building out your social strategy.
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Scooped by malek |
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malek's insight:
You need quantifiable goals with defined, measurable metrics so you can point back to the progress each department has made and discover how social has impacted your business strategy.
(From the article): Each department will benefit from social media in a different way, and their goals should reflect this. Your customer service department may want to decrease the average response time to Twitter complaints, while your HR department may want to increase the number of applications coming from LinkedIn job announcements.
To create appropriate goals, sit down with the head of each department to ensure your social media strategy addresses all of their concerns and also abides by your overall company objectives.
Ask for quantifiable goals with defined, measurable metrics so you can point back to the progress each department has made and discover how social has impacted your business strategy.
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