digital marketing strategy
184.9K views | +0 today
Follow
 
Scooped by malek
onto digital marketing strategy
Scoop.it!

6 Brands That Are Mastering Vine

6 Brands That Are Mastering Vine | digital marketing strategy | Scoop.it

Vine means business, Vine has seen impressive growth since its January launch.  Take Oreo, for example. After their Superbowl social stunt, there was a lot of positive buzz surrounding the brand. They started off strong on Vine (and gained some “brownie points” when they showed me how to make Oreo sprinkles), but soon lost their way. After two A+ Vine posts, they went on to post 10 videos over the span of just one day, then dropped off completely over the past month.

malek's insight:

It's the unique quality of Vine videos that matter. Instagram video with its whistles, is a new kid in the block.

David Sohrabian's curator insight, June 24, 2013 12:38 PM

Never easy to understand the opportunities and risks of a new communication channel. Somehow the good ol' "try n' fail" methodology remains the best approach. Here are 6 examples of those who managed to get Vine right

digital marketing strategy
Think | Visualize strategic marketing planning
Curated by malek