AN AMBITIOUS NEW VIDEO GAME COULD MEAN THE END OF DISNEY’S DIGITAL STRUGGLES. HERE’S HOW IT CAME TO BE--AND WHY IT ALMOST DIDN’T.
Via The Digital Rocking Chair
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Rescooped by
malek
from Transmedia: Storytelling for the Digital Age
onto digital marketing strategy |
Scoop.it!
Via The Digital Rocking Chair
malek's insight:
When you knock logic away, you're now free to go back to your childhood with your toys. Disney is creating a consumer new experience
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Sarah Kessler: "An ambitious new video game could mean the end of Disney's digital struggles. Here's how it came to be--and why it almost didn't" ...