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malek
from Curation Revolution
onto digital marketing strategy |
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[Content Marketing, Must Read] Great slides by Rand Fishkin on what makes an effective content marketing strategy. He outlines 5 reasons why your strategy might fail: You believed the biggest myth content marketing ever told the world You made content without a community You invested in content creation, but not in it's amplification You ignored content's most powerful channel: SEO You gave up too fast
How content marketing works?
Get ready for the long, entertaining and highly informative trip. I like the section about "content without a community", a real eye opener.
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digital marketing strategy
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Despite the doomsaying, ChatGPT will be less of a “content marketing terminator” in the years to come, and more of a helpful tool and reminder of what makes great content in the first place.
To get a little more technical, ChatGPT can also give content marketers an opportunity to easily incorporate semantically-related keywords into their content.
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Rescooped by malek from #HR #RRHH Making love and making personal #branding #leadership |
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Don’t be afraid to laugh out loud in the office. A series of studies shows the positive impact humor can have in the workplace. For one, it can reduce stress. “When you start to laugh, it doesn’t just lighten your load mentally, it actually induces physical changes in your body,” the Mayo Clinic explains. It enhances your intake of “oxygen-rich air,” increasing your brain’s release of endorphins. Laughter has also been shown to boost productivity. A group of researchers found that after watching a comedy clip, employees were 10% more productive than their counterparts. And another group of researchers found that cracking jokes at work can even make people seem more competent. So, within the bounds of decency, laughter on the whole is a good thing, and the benefits far outweigh the risks.
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Are your Facebook ads underperforming? Wondering what can be done to increase your conversions? Discover a Facebook ads strategy that really works.
How to get the most bang for your advertising budget buck
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In this post, you will learn to clarify business problems & constraints, understand problem statements, select evaluation metrics, overcome technical challenges, and design high-level systems.
A significant step by step process, Linked-In uses to rank your feed. Time to improve your print on Linked-In
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Learn SEO copywriting tips that will help you rank higher in Google results, and write posts that are dazzling to read.
Copywriting is an essential part of content marketing, but a new phrase gaining popularity is SEO copywriting.
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Charts and infographics can be pretty, but if they aren’t also properly breaking down data in a way that makes an impact on the audience, they are likely not worth the time and effort. In this piece, we discuss how storytelling ties into data visualization, and what tools can help you bring more…
data visualization is a great way to further your storytelling narrative by illustrating your point and growing users’ understanding of the topic at hand.
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Find the right web hosting solution can be a huge boost for your business.
Web hosting can impact SEO in several ways. Website speed, uptime, security, and location are all important factors that can be affected by your web host.
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Brands and creators are using search engine optimization to reach a wider Gen Z audience on TikTok.
In new studies, something like almost 40% of young people, when they’re looking for a place for lunch, they don’t go to Google Maps or Search—they go to TikTok or Instagram,”
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Niche edits help to improve the power, authority, and relevance of your website. Read this blog post to unlock the power of niche edits!
Niche edits are an opportunity to show potential customers that your website is a valuable resource. But if the content on your site isn't up to par, you're not likely to get many clicks – let alone sales.
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Gone are the days when image-rich web pages with zero text, keyword stuffing, automated link building, link exchanges, web directory listings, syndicated
Google’s core algorithm updates can be overwhelming for marketers and web administrators. But here’s the good news: ranking for Google is possible by following these steps.
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competing against many others in your field, you must step up your strategies by staying abreast of all the latest trends in the industry.
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Bathrooms can offer some surprising UX lessons. Here are 6 things you can learn about UX on the toilet.
Visual design and workflow are important parts of the UX design process, as is product design.
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You've gone through the hard yards of researching, writing and editing your eBook... but don't just wait for sales! Try these free techniques to promote it.
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Read on for SEO trends from Semrush’s “State of Search 2022” study. The best practices of search engine optimization are always changing, requiring marketers to change their strategy with each new update that Google makes to its algorithms. Many of these updates can seem esoteric and untranslatable to a lay person. Thankfully, the “State of […]
think about how your content can include phrases from one to five words, the shorter the better
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Here’s how to get users from your website into your email newsletter list, and why email marketing and SEO work so well together.
how to get users from your website onto your newsletter list, and why email marketing and SEO work so well together.
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Choosing where keywords go within content will feel much like arranging furniture.
Text classification gives you a richer SEO audit of the words that characterize your page content.
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paid search is also arguably digital’s most evolving channel
For years, brands have used cookies to help them target ads to the right audiences. With the removal of third-party cookies, Google is now focusing on the intent of people’s searches rather than audiences, capturing people on the likelihood that they will meet a campaign’s objectives.
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Marketing automation is a key way to improve your ability to scale your business. Here are tips on getting that together.
implemented correctly, automation will help you streamline processes, generate more leads, and drive more revenue.
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On large SEO teams, there’s always someone to learn from, bounce ideas off of, or to help finish projects on time. But what happens when the SEO team is just you? More than three years after moving to a company where she's the only SEO, Lindsay shares her tips for accomplishing goals without the…
Being the only specialist at a company comes with unique challenges
Transform your home into a haven of opportunity with Fiverr. Sign up now to unlock the secrets of making money online from the comfort of your own space. Join the Fiverr revolution today! Click here now: https://bit.ly/3G5A0O7
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Social commerce is as much about brand trust as it is showcasing products smartly. Nail both with these 11 Instagram selling tips.
It’s pretty easy to start selling on Instagram, whether you have an established brand with a website or just getting into online selling.
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NFTs provide companies with a new way to market their business, promote new products, and reach new audiences.
NFTs provide companies with a new way to market their business, promote new products, and reach new audiences.
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In this article, we compiled some of the latest referral marketing statistics that show its value and how it works, its impact on both businesses and consumers, and more.
For Keeps compilation
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If taking advantage of social media trends in one way or another isn’t a part of your brand’s digital marketing strategy just yet, read on. This article will show why it’s important to jump on board, and provide you with a list of actionable steps to do so successfully.
Utilizing social media trends and influencer marketing to boost brand awareness, search results and sales is an extremely viable marketing hack brands of all sizes can take advantage of right now.
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Predictions that social media will drive the next major shift in retail are proving wide of the mark, according to e-commerce entrepreneur Alexander Graf.
A new generation is emerging that may not feel so strongly about buying from Amazon rather than social channels.
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Given how cryptic Google typically is about core updates, it can often seem like we’re at the mercy of the algorithm, with no legitimate measures of our own to employ. However, there are in fact ample tactics at our disposal to address, analyze, and affect the outcomes of core algorithm updates.
By better understanding how to address, analyze, and affect the outcomes of core algorithm updates, you can be better prepared for the inevitable turbulence on a triannual basis! Are you ready for the next core algorithm update?
Excellent and exhaustive punch to the gut of the many "content marketing" myths that exist. I would've added a section on Mark Schaefer's Content Shock, but that 1,000 word post is for another time. Between then (when I write the rejoinder) and now read Rand Fishkin's riff on why "inbound marketing" fails and see if you recognize some of your myths, urban legends and untruths about content marketing.
Love the almost RANDOM case view (see the beard slides) since that journey is so accurate to how journeys start, are sustained and end up in a purchase or subscription.
Also discusses visual marketing tend in a cool way (nope, nope, yes on Google).