digital marketing strategy
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"Why Brands Need to be Living in the Micro-Moment"

"Why Brands Need to be Living in the Micro-Moment" | digital marketing strategy | Scoop.it
This article explores the concepts of micro moments and moment marketing to give retailers valuable information to deliver on consumer expectations.

Via Marc Wachtfogel, Ph.D.
malek's insight:

In these ‘moments’, convenience is more important than brand loyalty, so being able to provide useful, relevant and frictionless experiences will be what makes a brand stand out in the moment.

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