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4 Tips for Launching Minimum Viable Products Inside Big Companies

4 Tips for Launching Minimum Viable Products Inside Big Companies | digital marketing strategy | Scoop.it
You have to act like a real startup.


“We have to disrupt ourselves before the market does.” It’s not an uncommon mandate today. Established enterprises need to innovate to keep pace with the more nimble, smaller startups. Perhaps no approach has captured the imagination of big companies yearning to get more nimble than the lean startup method: quickly building and launching minimum viable products — MVPs — and then iterating and pivoting based on market feedback. Read more: click image or title.



Learn more about funding, find great funding sources, get a free business plan template, post your funding request for free, and more:

www.Business-Funding-Insider.com


Via Pantelis Chiotellis, Marc Kneepkens
malek's insight:

Although the "Lean Startup"  is just a few years old, its concepts—such as “minimum viable product” and “pivoting”—have quickly taken root in the start-up world, and business schools have already begun adapting their curricula to teach them.

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