Snapchat could be used by over 1 billion daily active users in time and substantially accelerate how many videos and photos people share and consume. But there’s more to be done and questions to be answered.
Even Twitter’s massive growth excitement for years was characterized by the challenge of finding mass sustained appeal — “Why say what I had for lunch?” Now, Snapchat’s massive growth with millions of passionate users is characterized by some persistent user misunderstanding of Snapchat use cases — some ask, “Why show something I did if it gets deleted?” And there are unexplored adaptations to broaden the appeal of Snapchat Stories and strengthen chat....
Via Jeff Domansky, massimo facchinetti
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Whither Snapchat?
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When Snapchat was first created, it had only one real purpose, for friends to send pictures and videos to each other only to be deleted after viewing them. That was their one purpose and they executed this very well. The demand for more add-ons and updates soon were asked because of the potential Snapchat held. Investors and stakeholders saw potential growth in the app and quickly began to experiment with options in the hopes of growing the app into a necessary social media port. Today, Snapchat is used worldwide not only as cute way to send pictures to your friends, but it is now used as an information hub for the users worldwide.
In May 2015, Snapchat had 2 billion daily views by users. In eight short months, Snapchat’s daily active views grew to 7 billion. Snapchat uses a different type of marketing, one where they first ask themselves “what do the viewers want?” and they make decisions based off that. They launched their “fullscreen” operation, where Snapchat takes up the whole screen; instead of the user taking time to size the picture to fit the screen, the app automatically does it for you. This engages the user into easily using their orientation and makes it become familiar from the first time the app is launched.
The thought people have when determining the next step in development of the software is the basic function of the app. In other words, how to make the app more users friendly and easier to understand. Some of these ideas generated include the “non-touch video” to take videos without holding down the middle button on the screen, or even having two buttons, one for picture and one for video. Another generated idea for user friendliness is creating a lineup for the stories you wish to see. Instead of clicking on each individual person to view their story, this would allow you to create a playlist for the order of stories you wish to watch.
A major aspect of Snapchat that will soon be fixed is the issue with their stories. Soon, you will be able to prioritize who is in your story, so as not to have to scroll through your whole story chart to find the specific person you are looking for. There will also be an option to send to specific groups on story and not your entire friends list. This is an idea that should have been implemented many updates ago.
Snapchat has a lot of room for growth due to the fact that there is so much potential for any and all technology apps. Many people on Snapchat, including myself, now use the app for more than sharing pictures and videos with friends. Snapchat is now used as an information port for news media, travel societies, and general places advertising their paradises. All these will have temporary accounts on Snapchat that are automatically on everyone users page for all to see it. This is a very quick and easy way to blast information to the 7 billion views worldwide each day.
Snapchat has serious potential to become a major app in the forefront of this technological advancement and they should take steps in becoming the priority to hold their place at the front of this movement.