digital marketing strategy
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How to Measure Customer Acquisition Costs  — Growth Hacking, Marketing and Venture Capital

Understanding Customer Acquisition Costs - Growth Hacking, Marketing and Venture Capital - Medium
The framework VCs use

How to break down overall CPA into spend that attracts new customers, vs. bringing back old customers, and then to break down the major acquisition channels free vs. paid


Via THE OFFICIAL ANDREASCY
malek's insight:

You better tiptoe the accounting ocean of customer acquisition

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