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The Most Underappreciated Metrics In Social Media Marketing

The Most Underappreciated Metrics In Social Media Marketing | digital marketing strategy | Scoop.it
If you can get many people to view, consume and enjoy your content, great! But the objective is to convert fans into customers. The only way to know if you're

Via Os Ishmael
malek's insight:

"Everyone knows how to measure obvious “win” metrics like conversion rate. But like a wide receiver catching a touchdown in the end zone during a football game, a conversion is the final result of many other things happening correctly and in the correct order." - Nick Rojas

Dejan Nikolic's curator insight, March 20, 2016 4:39 PM

"Everyone knows how to measure obvious “win” metrics like conversion rate. But like a wide receiver catching a touchdown in the end zone during a football game, a conversion is the final result of many other things happening correctly and in the correct order." - Nick Rojas

THE OFFICIAL ANDREASCY's curator insight, March 20, 2016 11:05 PM

"Everyone knows how to measure obvious “win” metrics like conversion rate. But like a wide receiver catching a touchdown in the end zone during a football game, a conversion is the final result of many other things happening correctly and in the correct order." - Nick Rojas

Heidi Joseph's curator insight, March 21, 2016 3:22 AM

"Everyone knows how to measure obvious “win” metrics like conversion rate. But like a wide receiver catching a touchdown in the end zone during a football game, a conversion is the final result of many other things happening correctly and in the correct order." - Nick Rojas

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