As you can see, Nielsen says that users read a maximum of 28% of the words during an average visit.
When you apply this formula to your 1500-word post, the answer comes out as 420 words.
If you’ve been spending hours whipping out longform content, know that your readers have been IGNORING most of it.
But, there’s help: you can use findings of various web readability studies and other general web writing and styling practices to boost your post readership. Here are 12 of the most effective writing and formatting tactics, to give you a head start. ...
Via Jeff Domansky, Os Ishmael
Neil Patel shares 12 excellent tips on writing and blogging.