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Value Proposition Canvas: A Tool To Understand What Customers Really Want

Value Proposition Canvas: A Tool To Understand What Customers Really Want | digital marketing strategy | Scoop.it

A study by Simon Kucher & Partners found that 72% of new products and services introduced to the market fail to deliver on expectations. It doesn’t have to be that way. That’s why, a couple of years ago, Strategyzer launched the Value Proposition Canvas. Now we are launching a new introductory video for you to use.


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