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Expert copywriter Jon Benson's Example of a Top Selling VSL Video Sales Letter at Jon's CopyPRO site. Billion-dollar copywriter Jon Benson invented the VSL
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Scooped by Geoff Dodd |
Scoop.it!
Geoff Dodd's insight:
Entrepreneurs will always be keen to view an example of a top selling video sales letter. They know the value of a highly skilled copywriter, like Jon Benson, or John Carlton, or David Garfinkel, for example.
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Jon Benson created the VSL and it took off rapidly to produce best-selling, highest conversion rates. Sales accelerated.
The well known financial newsletter of Agora Financial is The Daily Reckoning. I read it. The articles are provocative, indeed. Well, Jon Benson was the copywriter and entrepreneur who introduced the video sales letter to the chief publisher at Agora Financial.
Most online marketing works better with a VSL or video sales letter. Why? The visual cortex speeds up learning when you watch, say, a YouTube video or a Vimeo video. From childhood, we have enjoyed moving pictures.
The old format of long copy text has to give way to the new format of the video sales letter. People have simply become very lazy about reading a lot of words, say 1,500 words, in long copy comprised of text only.
The Copywriting Editor and Marketing Manager
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