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Luxe 2.0 - Marketing digital - E-commerce
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Marketing digital et e-commerce Luxe
Curated by
Karim Bouhajeb
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Récemment, Markus Kramer, directeur marketing d’Aston Martin avouait lors d’une interview donnée à MarketingWeek.co.uk, que les marques de luxe sont encore novices sur le terrain du marketing, ce qui... Via Raphaël Malka
Karim Bouhajeb's insight:
Ce compte Twitter spécialisé dans les photographies Chanel est bien sûr non officiel et surement géré par un internaute fan de la marque qui publie plus d’une centaine de messages par jour. Un flux important qui lui permet de figurer parmi les 3 comptes les plus actifs sur les réseaux sociaux au sujet de Chanel dans le monde. Avec un pseudonyme équivoque, “Chanel Pics”, le compte parle au nom de la marque et a donc une vraie influence sur l’image et sur la réputation de cette dernière. 
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Facebook inspires style decisions for 56pc of fashion-driven women: report - Luxury Daily - Research
Karim Bouhajeb's insight:
“The Buying Influence of Social Channels in Fashion” report found that Facebook along with blogs and message boards are the most influential channels for women making decisions on apparel, and that Twitter was not effective in helping make these decisions. Luxury brands should embrace these channels and look to engage in conversations with consumers to promote products and campaigns via social media.
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Karim Bouhajeb's insight:
Social platform Pinterest is launching a new page exclusively for Fashion Week-related pins that are curated from a number of brands, media outlets and industry influencers.
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Karim Bouhajeb's insight:
Instagram contests can allow luxury hotel brands to measure the impact of their social media channels and gain a deeper understanding of guests’ interests.
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The fifth video of the series explores Chanel’s founder Gabrielle “Coco” Chanel’s early life, influences and motivations. Exploring the early life and influences of a brand’s founder via social content can personalize a brand while engaging consumers.