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YouTube Is Finally Addressing Brand Safety Fears With These 3 Changes 

YouTube Is Finally Addressing Brand Safety Fears With These 3 Changes  | KILUVU | Scoop.it
Creators are getting new guidelines.
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SNCF rebaptise ses TGV 'inOUI'

SNCF rebaptise ses TGV 'inOUI' | KILUVU | Scoop.it
Adieu TGV, bienvenue inOUI. Avec ce nouveau naming, la Sncf vise à donner plus de lisibilité à ses offres de transport à grande vitesse. Fin 2017, Voyages-sncf.com sera également rebaptisée 'OUI.sncf'.
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Promote Your Business with a Press Release

Promote Your Business with a Press Release | KILUVU | Scoop.it
Press releases are still one of the most powerful promotional tools when it comes to building a buzz for your business. Never done one? Here are some hints

Via janlgordon
janlgordon's curator insight, May 3, 2017 5:22 PM

I selected this article from Curatti written by Susan Gilbert because it provides information on how to build your visibility with a well crafted press release.

 

Promoting your business online takes many channels and methods, including press releases.

 

Understand How to Create a Winning Press Release

 

As a business recognition is like gold when it comes to building an audience. I agree that publishing a news announcement can enhance your brand promotion efforts.

 

Gilbert goes over how to successfully write and publish a press release that gets noticed.

 

Here's what caught my attention:

 

  • Before writing decide what the focus or subject matter will be. This could be a product announcement, event, contest, ect.

 

  • Craft a headline that is eye-catching and newsworthy. Come up with several different ideas to choose from before making a final selection.

 

  • The introduction is the most important part of your press release. It should explain who, what when, where, and why along with a summary of what the article is about.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/fvrE30bpwU2

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

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15 banner ad design tips to get more clicks - 99designs Blog

15 banner ad design tips to get more clicks - 99designs Blog | KILUVU | Scoop.it

If you’re hoping to boost your online traffic with better ads, you may be asking yourself: what is web banner design?

 

Web banner design focuses on the systematic creation of effective web banner ads through the careful application of basic design guidelines.

 

Banner ads are one of the most prolific forms of marketing used in today’s online world. All companies use them in one form or another because they’re an affordable, measurable and effective medium to increase brand awareness. So how can you design and create web banner ads that will bring in those clicks? Below is a list of tips and general guidelines for designing banner ads....


Via Jeff Domansky
Jeff Domansky's curator insight, February 21, 2017 1:23 AM

Banner blind? This will get you inspired.

Curtis Carlson Nelson's curator insight, February 21, 2017 2:10 PM

It is very important to create an ad design that will generate more traffic.

https://www.crunchbase.com/person/curtis-carlson-nelson#/entity

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HR: Bright revisits the concept of brand ambassador | Pauline Canteneur

HR: Bright revisits the concept of brand ambassador | Pauline Canteneur | KILUVU | Scoop.it
Bright, a Californian startup working in the solar power business, has set up a smart brand ambassador system that serves to motivate and train future staff before they join the company.

Via Pascale_Masson
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Transmedia Storytelling: Building Worlds For and With Fans

Transmedia Storytelling: Building Worlds For and With Fans | KILUVU | Scoop.it

Gianluca Fiorelli:  "Every brand has a story to tell, and the way users consume stories is changing faster than ever. How will you tell your brand's story across multiple media outlets and platforms, while still giving users an active role in the expansion process?"


Via The Digital Rocking Chair
Dr. Pamela Rutledge's curator insight, May 2, 2013 2:17 AM

Brand experience is already 'transmedia,' but the opportunity with media convergence is to make it a coordinated story-based experience designed for audience participation.  Narrative = cognitive coherence and participation = stakeholders.

Charles Martini's curator insight, May 18, 2013 6:55 AM

Simple but genius.

 

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5 Strategies Agencies Can Use to Help Clients Build Their Marketing Reach Online

5 Strategies Agencies Can Use to Help Clients Build Their Marketing Reach Online | KILUVU | Scoop.it
Here are five key strategies agencies can utilize to help their clients build their digital marketing process - and get more reach. 
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How to Improve Your Marketing Strategy

How to Improve Your Marketing Strategy | KILUVU | Scoop.it
There are any number of questions you might ask in order to formulate a marketing strategy. John Jantsch presents us with 4 questions that have helped him

Via janlgordon
janlgordon's curator insight, May 25, 2017 7:49 PM

I selected this article from Curatti written by John Jantsch because it explains how to improve your marketing strategy by answering 4 questions.

 

Developing a marketing strategy for your business can be a challenge -- you need to know where to start and what to focus on.

 

Answer These 4 Marketing Questions

 

Many advertisers find themselves getting stuck when it comes to developing a successful marketing strategy. I agree that in order to attain your goals you need to first understand where to begin.

 

Jantsch provides four ways your business can discover the best plan.

 

Here's what caught my attention:

 

  • Find out what your personal "why" is. As yourself how you are going to change the world and which things you want to make right. This helps you to see which gaps you are filling.

 

  • To develop a brand story you need to understand your audience, personality, who the hero is, and what your journey will be.

 

  • Make deliverables and expectations clear to your audience so they know what to look forward to. Remove any ambiguity in order to foster an enjoyable working relationship.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Lead feature image: 123rf

 

Read full article here: http://ow.ly/tzA930c3n0K

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

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5 Ways To Generate Website Domain Name Ideas - SEMrush

5 Ways To Generate Website Domain Name Ideas - SEMrush | KILUVU | Scoop.it
Deleted Domains via Name.com

Expired Domains via Name.com

What You Are Plus +

SEMrush Domain Competitor Keyword Ideas

Short, Simple, Build a Brand

Via Marteq
Marteq's curator insight, April 9, 2017 9:32 PM

Unique approaches.

 

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis 

 

#MarTech #DigitalMarketing

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Logo colors: what's best for your brand? - 99designs Blog

Logo colors: what's best for your brand? - 99designs Blog | KILUVU | Scoop.it

"Selecting a color palette is one of the most impactful choices you can make while developing your brand aesthetic. Choosing the right logo colors can highlight your business’ strengths and help you attract the right customers. And, as you might guess, the wrong combination can have the reverse effect."



Via Jeff Domansky, massimo facchinetti, Sabrina M. BUDEL
Jeff Domansky's curator insight, August 20, 2016 11:42 PM

Interesting look and logos and color psychology.

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Branding : le + impactant des messages est ...

Think Different VF ....La très célèbre publicité d'Apple sortie en 1997, nous montre que la vie est faite d'opportunité qu'il faut savoir et oser saisir ...

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