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Scoop.it!
The companies are having an easier time obtaining user consent to more targeted advertising than rivals. 
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Scoop.it!
Europe’s General Data Protection Regulation (GDPR) will kill the third-party data ecosystem. Or third-party data isn’t going anywhere. The truth sits somewhere in the middle, said Alice Lincoln, MediaMath’s VP of data policy and governance, at AdExchanger’s Programmatic I/O in San Francisco on Wednesday. “Third-party data is here to stay – if it’s high-quality,” said Lincoln,... Continue reading »
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