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Rescooped by Yves Carmeille "Libre passeur" from Web Dev, Web Design and Digital Marketing
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The 5 Biggest Mistakes Marketers Make Using LinkedIn's InMail

The 5 Biggest Mistakes Marketers Make Using LinkedIn's InMail | KILUVU | Scoop.it
Investing a little time for refining your InMail B2B email marketing campaign is likely to produce a worthwhile return.

Via Jay
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Rescooped by Yves Carmeille "Libre passeur" from Public Relations & Social Marketing Insight
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12 of the Best Email Marketing Examples You've Ever Seen (And Why They're Great)

12 of the Best Email Marketing Examples You've Ever Seen (And Why They're Great) | KILUVU | Scoop.it

At one point or another, we all need inspiration to do our jobs better. It doesn't matter whether you're a marketing veteran who has navigated through years of changing technology or a newbie fresh out of college -- we all need examples of outstanding content. It helps us get through creative ruts, make the case to our boss for experimentation, and improve our own marketing.

Most of the time, inspiration is easy to find because most marketing content is publicly available. You can scour the internet or go on your favorite social network to see what your connections are talking about.

But there's one marketing channel that is really, really hard to find good examples of unless you're already in the know: email. There's nothing casual about it -- you usually need to be subscribed to an email list to find great examples of emails. And even if you're subscribed to good emails, they are often bombarding you day after day, so it's hard to notice the gems.

Because it's so difficult to find good email marketing examples, we decided to do the scouring and compiling for you. Read on to discover some great emails and get the lowdown on what makes them great -- or just keep on scrolling to get a general feel for each. However you like to be inspired is fine by us!...


Via Jeff Domansky
Jeff Domansky's curator insight, May 15, 2016 3:23 PM

Lots to learn from these great marketing emails.

Rescooped by Yves Carmeille "Libre passeur" from Public Relations & Social Marketing Insight
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3 High-Performing Emails From HubSpot Customers & Why They Were Outrageously Successful

3 High-Performing Emails From HubSpot Customers & Why They Were Outrageously Successful | KILUVU | Scoop.it

This blog post is all about examples of great emails—emails that are so effective, inspiring, and compelling that readers couldn’t resist the urge to engage with them.


Each email is an opportunity to generate leads, further educate your prospects, close customers, and support your evangelists. It’s a chance to move the reader out of their inbox and onto a path to read more, subscribe, sign-up or buy.


Email marketing can be an incredibly valuable communication channel for your business. To drive real results—results measured in dollars and cents—an email marketer has to send emails that add value to the readers and benefit their own business.


The three emails below were all sent by HubSpot customers and achieved OUTSTANDING results. There will be context on why each email was so successful individually, but it’s worth pointing out two things that all of them have in common...


Via Jeff Domansky
Yves Carmeille "Libre passeur"'s insight:

Several good e-mail tips to chew on.

Jeff Domansky's curator insight, March 24, 2016 4:11 AM

Several good e-mail tips to chew on.

Digital Marketing - WSI France's curator insight, March 24, 2016 5:37 AM

Several good e-mail tips to chew on.

Kate Marsh's curator insight, March 24, 2016 8:34 AM

Several good e-mail tips to chew on.

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Votre stratégie d’email marketing doit désormais être mobile

Votre stratégie d’email marketing doit désormais être mobile | KILUVU | Scoop.it

Vous n’avez plus le choix, vous devez réfléchir, construire, produire vos campagnes emails en pensant avant tout lecture sur mobile.

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Rescooped by Yves Carmeille "Libre passeur" from Web Dev, Web Design and Digital Marketing
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3 Quick Tips to Get a Better Email Response Rate

3 Quick Tips to Get a Better Email Response Rate | KILUVU | Scoop.it
Age-old marketing best practices, and not ‘new tricks’, are what will help you improve your email marketing campaigns and get a better email response rate.

Via Jay
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5 Reasons to Build a Newsletter Email List That Doesn’t Focus on Making Money - Search Engine Journal

5 Reasons to Build a Newsletter Email List That Doesn’t Focus on Making Money - Search Engine Journal | KILUVU | Scoop.it
Why building an email newsletter mailing list can go beyond growing revenue.
Yves Carmeille "Libre passeur"'s insight:

This post describes exactly why I started my Social Business Newsletter (http://socialmediaslant.com/newsletter/). Newsletters can be a great way to build expertise and trust, without automatically focusing on the dollar sign. 

As Kelsey Jones mentions, I want to create a feeling of exclusivity as well.

Randy Bauer's curator insight, March 27, 2016 12:06 PM

This post describes exactly why I started my Social Business Newsletter (http://socialmediaslant.com/newsletter/). Newsletters can be a great way to build expertise and trust, without automatically focusing on the dollar sign. 

As Kelsey Jones mentions, I want to create a feeling of exclusivity as well.

Rescooped by Yves Carmeille "Libre passeur" from Business Improvement
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21 Powerful Ways to Quickly Grow Your Email List

21 Powerful Ways to Quickly Grow Your Email List | KILUVU | Scoop.it

One of the biggest reasons list building is so important is that you’re creating an ever-growing pool of views, comments, shares, and sales that can be tapped into at any time.


Via Daniel Watson
Yves Carmeille "Libre passeur"'s insight:

 


As you can see via the graphic above, email marketing provides a far better return on your marketing dollar, than any other electronic marketing method. The biggest hurdle to successfully growing your business using email marketing as a cost effective customer acquisition tool, is the amount of time it can take to build a large enough email list, to make the effort involved worthwhile. If you need to quickly grow an email list for marketing purposes, the information contained in this excellent guide, will prove invaluable (well worth keeping for future reference also).

Norman Demers's curator insight, March 20, 2016 8:41 AM

 

As you can see via the graphic above, email marketing provides a far better return on your marketing dollar, than any other electronic marketing method. The biggest hurdle to successfully growing your business using email marketing as a cost effective customer acquisition tool, is the amount of time it can take to build a large enough email list, to make the effort involved worthwhile. If you need to quickly grow an email list for marketing purposes, the information contained in this excellent guide, will prove invaluable (well worth keeping for future reference also).

Alex Dolhescu's curator insight, March 22, 2016 4:39 PM

 

As you can see via the graphic above, email marketing provides a far better return on your marketing dollar, than any other electronic marketing method. The biggest hurdle to successfully growing your business using email marketing as a cost effective customer acquisition tool, is the amount of time it can take to build a large enough email list, to make the effort involved worthwhile. If you need to quickly grow an email list for marketing purposes, the information contained in this excellent guide, will prove invaluable (well worth keeping for future reference also).

Dade Ronan's curator insight, March 24, 2016 8:42 AM

 

As you can see via the graphic above, email marketing provides a far better return on your marketing dollar, than any other electronic marketing method. The biggest hurdle to successfully growing your business using email marketing as a cost effective customer acquisition tool, is the amount of time it can take to build a large enough email list, to make the effort involved worthwhile. If you need to quickly grow an email list for marketing purposes, the information contained in this excellent guide, will prove invaluable (well worth keeping for future reference also).