Marketing de contenidos, artículos seleccionados por Eva Sanagustin

Follow the four stages to document a workflow that keeps your content marketing team on the path to success – Content Marketing Institute

You're not alone when it comes to needing help with content production. Here, we explore various types of freelancers for content creation.

Tanto las grandes empresas como las PYMES necesitan de un departamento de contenidos que garantice todas las tareas relacionadas con los contenidos. ¿Cuál es la estructura ideal de ese departamento?

Many marketing departments underestimate the value of and consequently under-invest in experienced editorial eyes—but good copy is good business.

Cuál es el salario de un director de contenidos y de otros profesionales del sector como redactores, infografistas, profesionales SEO y diseñadores. Conoce cuánto ganan y cómo saber si son las personas que necesitas para tu estrategia de marketing de contenidos.

Inbound marketing doesn't have to be time-consuming. Learn how much time should you spend on inbound marketing still have time to attend to running your startup

Not all writers are the same. Take our quiz to find out which type of writer you need for your any of your projects or content marketing.

Quién es quién en un departamento de contenidos y qué funciones desarrolla cada miembro. Algunos consejos para contratar el

Discover how the three amigos of content marketing can provide your sophisticated challenges a technical power boost – Content Marketing Institute

Content writers specialize in different types of writing — do you know which type you need for your next content project?

Learn about the eight personalities you need to make your content team and projects successful.

As content marketing matures, companies find themselves needing someone to run the content show. Here's how to know it's time and a sample job description.

Here are 10 modern marketing roles necessary if you truly want to create and grow your owned audiences – Content Marketing Institute

If once useful, usable, consistently created content has turned into a mess, create a content template to rescue you from the mess – Content Marketing Institute

In a collaborative process, it’s not just working together that is important. The documentation itself needs to be collaborative. In this article, content strategist Carrie Hane explains how a single piece of documentation can save teams time, money, and pain.

Has your company embraced content marketing? Still need some conviction? These four stats prove its utter importance. Content marketing costs 62 percent le

New to content marketing? Here's what to budget for...look at the indicative content marketing cost.

Promoting any business through content is a challenging role that is left to content marketing managers. Here's their list of responsibilities.