mlearn
19.7K views | +0 today
Follow
mlearn
Mobile Learning and learners
Your new post is loading...
Your new post is loading...
Rescooped by michel verstrepen from New Customer - Passenger Experience
Scoop.it!

Mapping a Mobile App User's Journey

Mapping a Mobile App User's Journey | mlearn | Scoop.it
From www.marketingprofs.com - January 9, 2016 6:59 PM
Mobile - Check out these stats to better understand mobile users' behavior and to establish a strong path to conversion.

Via Eric_Determined / Eric Silverstein
more...
Bérénice Poircuitte's curator insight, January 7, 2016 3:08 AM

How are you engaging your users, and rewarding their social activities to drive new mobile app downloads?


"Remember, the biggest ROI is not about how sleek your app is, it is about how you engage with the user"
elearning at eCampus ULg's curator insight, January 10, 2016 5:05 AM

Nice mapping on Mobile usage
Cotton's curator insight, January 16, 2016 12:12 AM
Very cool info graphic.
Sign up to comment
Rescooped by michel verstrepen from Customer Experience Excellence Best Practices
Scoop.it!

Are The #Customer #Experience Stakes Higher on #Mobile?

Are The #Customer #Experience Stakes Higher on #Mobile? | mlearn | Scoop.it
From www.cxcellence.com - November 18, 2014 1:40 AM
With many companies treating their mobile interactions with customers as an 'afterthought', we wonder whether they recognize the risks they are taking with their customers base.

Via Eric_Determined / Eric Silverstein, Rosetta Carrington Lue
more...
Eric_Determined / Eric Silverstein's curator insight, November 17, 2014 7:43 PM

The stakes are higher in #Mobile.


In 2013, there were 102 billion app downloads.  


1/4 of them were used just once and never touched again!


3 important points to consider:


  • Buyers see mobile customer experience as an 'elite' capability and make quick judgements based on early experiences ('they just don't have it")
  • The very nature of mobile is that customers are looking for quick results when they are short on time and have less tolerance for hiccups on mobile than on other platforms or brick and mortar environments
  • The difference between bad and good #CX is magnified on mobile with the best retailers having extremely well thought out and executed mobile sites


Once a customer downloads your #App, make sure you develop an engagement strategy that offers value and incentives, in order to strengthen your customer relationships.


Is #gamification a possible solution to keep your customers engaged, share your thoughts?
Sign up to comment
About Follow us Resources Terms Mobile Features
Facebook
X
LinkedIn