Networked Nonprofits and Social Media

Do you use Facebook ads? In this article, you'll learn six ways to target Facebook users with your ads, many you've likely not considered.

The 10 essential ads you should run as part of your Facebook strategy to get Pages Likes, grow your email list, promote content and sell products

Wondering what CPM, offsite pixel, and FBX mean? And what about conversation tracking or Sponsored Story? Facebook marketing expert, Jon Loomer has created a very nice infographic featuring all the...

Facebook ads differ from almost every other type of internet ad in at least two important ways: Facebook ads target the interests expressed by each user in their profile details, the Pages and Groups they like, and updates they post on their timeline (new job, new relationship, new baby, etc). Facebook Ads also scale word-of-mouth…