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Digital EcosystemI vividly remember when Microsoft rolled out Windows 95. Designed to actually look like a desktop, with icons for the Recycle Bin, Briefcase, Inbox and other functions, it felt revolutionary, a boon for productivity as well as operations and logistics, and above all, user-friendly. And that innovation was market-proven: Microsoft product designer at the time, Juliette Weiss, noted in a 2017 article for Medium, “It was the most heavily user-tested product in [the company’s] history.”
