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This week 2U surprised many education-watchers when it made its very first acquisition, dropping $103-million on a 9-year-old South-African company called GetSmarter. If that name wasn’t on your radar, you can be forgiven—apparently even 2U’s leaders hadn’t heard of it until about a year ago.So what
A prominent author tells brands that social media will not help their bottom line. Marketing leaders think differently.
A social media plan includes many of the same elements of a traditional marketing plan. Here is a template for a social media marketing strategy
A complete list of social media tools for small business that are easy, useful, and affordable (or free!).
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Julien Rio
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Your marketing efforts are somehow wasted if you invest lots of time and money in Social Media strategies that aren't linked to the real world. How to be successful with Social Media Strategies? Case study with a few brands.
These 5 social media tips will help lead your marketing strategy down the road to more brand awareness and communication among your customers.
Is social media dying? No, but it does need to grow up faster. Scott Monty's resignation on May 19th as head of Ford's social media team sparked a useful reflection on the state of the social media industry. Here's what needs to be done.
These business books promise to deliver new perspectives about disruptive change, business strategies, leadership, office diversity and personal communications.
“Big data” is one of the trendiest buzzwordy terms in marketing/technology/business today. So before it gets replaced by the next trendy buzzwordy term, here’s some marketing-related big data f…
Recently, Adobe's CMO.com released their 5th annual CMO Guide to The Social Landscape highlighting the top 8 social networks for businesses. Adobe evaluate
In his new book Jab, Jab, Jab, Right Hook, Gary Vaynerchuk presents dozens of examples of ways businesses have used social media to their advantage… or not.
Are you very productive with social media? Are you wasting time? Here are 9 Social Media productivity tips that will save you a ton of time.
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This infographic shows the entrepreneurial line of thinking. Unlearn what school taught you. See if you think like an entrepreneur or like a student.
5 reasons why you need a social media content calendar for your business and how to create a social media content calendar.
Get 30 tips for creating and promoting engaging content on social media.
25 social media for business quotes from social media speaker and author of Maximize Your Social, Neal Schaffer.
With the skyrocketing use of social media by companies, many are still learning the ropes of how to grab customers' attention with humorous or news-worthy messages but still Twitter-tasteful.
Here are 10 tweets from big brands that led to company apologies.
A knowledge of different cultural approaches to business is a tool that can help avoid misunderstanding, conflict and failure, argues author Erin Meyer
50 ideas for what you can share with your social media followers; both in terms of business-related posts, as well as more personal posts that will help you
If guessing is required for finding the optimal frequency, then at least we can be making educated guesses. Here's our research on the ideal amount to post.
More than a Marketing Tool Social media is more than just a marketing tool for your business. It helps us promote our products and services. As small business owners, social media is more than having…
Discover 4 surprising social media research findings about how consumer behavior on Facebook, Twitter and Instagram affect your social media strategy.
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