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RT @olivcim: How are CEO's Using Social Media? http://t.co/y01uwTcLe0 
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RT @elearningpros: How 12 Inspiring People Rose to Leadership ~ Educational Technology and Mobile Learning http://t.co/xKwzJVcuX1 via @medk…
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Facebook marketing is like a targeted television advertisement (Study finds Facebook holds most social-media power among luxury brands | http://t.co/UDT8NrGuu9 (via @TIMEStyle)
Aleisha Snell's curator insight,
August 3, 2013 10:19 PM
Branding for companies have become increasing cruitial in order for there success; especially in todays society. After looking through articles about brandng and brand management, Facebook was the only company and brand that appeared the most.
It is evident that Facebook has become the most credible brand, and this is due to the publicity it has persisted over the previous years. Companies are using facebook as a high source of marketing. This is because facebook covers a large range of consumers of all different ages. Due to Facebook being so highly publicised, thier branding is everywhere. Companies expose Facebook for their own marketing and reputation but the more companies use Facebook, the better Facebook is increasing their brand awareness.
Their brand management is well thought through because even though facebook is free, their still making a huge amount of money, they have a incredible amount of users and the amount companies that turn to facebook for publicity is huge. 
Ashleigh Nicol's comment,
August 19, 2013 4:44 AM
I agree that Facebook has become an increasingly credible brand in regard to advertising. Not only because of the vast amount of people who use it but also due to the fact that it has been around for several years now. I think that the reason advertising is so successful through Facebook is because they didn’t incorporate advertising into their structure until they were successful and established. Also I agree that part of Facebook’s credibility is that it is free, there is little sacrifice given by the users. Also most of the advertisements are relevant to the viewer as they are ‘suggested’ ads using the previous search history made by the user.
Gregory Farr's comment,
August 21, 2013 7:23 AM
Facebook is definitely a credible and well known brand as this article suggests. I believe one of the reasons this is is because Facebook is known worldwide and is accessible to almost anyone with the internet (excluding china). A great example of how well the brand is known is the press Facebook got during the Egyptian riots where a man was holding up a sign with the Facebook logo asking for people to talk about it on Facebook. These images where shown all across the western world. I believe the reason facebook scored higher than luxury brands is because even though luxury brands are highly desired Facebook is something that almost everyone uses its incredibly popular and accessible. Facebook since its success has been finding ways to generate revenue and it can be expected the company will continue to grow for quite a long time. The interesting part is how does Facebook make money off its free service? This is because the brand is so powerful that its a crucial form of marketing now and people will pay Facebook to release adds and can pay money to promote the adds throughout the day. Its through this brand power Facebook will survive in today's online market
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Sometimes businesses struggle with what to say on social media. They have Facebook, Twitter, LinkedIn or Instagram accounts all set up and ready to go, but aren’t sure exactly how to use social media to help them market their business.
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Social media marketing affects and supports all critical areas of the organization – from sales and marketing to HR and client services. Here's how you can show decision-makers that social is a key investment for the growth of their organization.
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With content marketing repeatedly being proven as one of the best ways to attract, acquire and engage a clearly defined audience, it is important to know how to (Six Golden Social Media Rules for Content Marketing
Knowva Consulting's curator insight,
May 5, 2013 1:33 PM
Love this: "Turn problems into content" 
Logan Doyle's curator insight,
May 5, 2013 7:31 PM
Good article about Social Media that I had to Scoop.
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From
resome
Twitter is fighting against reports that Facebook is the best platform for business with a new and improved platform: Twitter for Business.
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In order to build and maintain an engaged workforce, it is crucial to stay up to date on recognition trends to drive employee engagement into 2013 and beyond.
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Social Media Apps for Mobile can help significantly with your social media marketing. Check out 5 apps that will help.
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Guest post written by Ryan Holmes Ryan Holmes is CEO of HootSuite, a social media management system with 5 million users.
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Guest Post Or, why companies should aim to satisfy all customers, and not settle for acceptable losses.
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Virtual environments can be a rich form of communication, where people can brainstorm, share and discuss ideas, or collaborate on a virtual version of a product. They can also add a new dimension to customer interaction.
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RT @PerfectJulia: How Can You Identify Influencers with #SocialMedia? - http://t.co/gbyp5N8CEi
Ron Sela's curator insight,
August 4, 2013 3:44 AM
How Can You Identify Influencers with Social Media? 
Rim Riahi's curator insight,
August 5, 2013 1:54 AM
Influencers have always been a coveted entity in marketing and advertising. For the obvious reason that they influence people. But all of us cannot afford the Kardashians to tweet for us. Thankfully, social media has spawned new influencers, who will engage you and happily promote your tweets every now and then, once they know you well enough and trust you 
Randy Hilarski's comment,
August 21, 2013 11:55 AM
The Mediapreneurs of today will be a big chunk of the celebrities and influencers of tomorrow.
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How can social media be used as a marketing tool to help you expand your business? Whether you are a business owner with products sold globally or an entrepr...
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Being a good company means working with (not against) the tide of social media.
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"If Avaya has its way, business students will be replaced by avatars in a virtual world. Don’t laugh: It already happened at MIT Sloan. The company’s platform, Avaya Live Engage, is not about creating a virtual reality to live and play in; it’s about conducting business and educating people in a way that allows users to communicate as though they were attending a physical event."
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Infographics on Most common Interview questions and how to answer them guide by learning successful interview tactics and finding good opportunities
Krysta Hammond's curator insight,
May 15, 2013 4:55 PM
Great infographic to pass on to Career Exploration classes - especially when doing prep for our mock interviews and before work placements!
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As social and digital media become more mainstream, so to does the volume of content that gets created. Consider for a moment that people and brands send almost 350 million tweets and share more than 684,000 bits of content on Facebook per day.
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13 Reasons Why Using Social Media For Business is Non Negotiable!Is there ever a time when having a social media Image presence is an option?
Robin Martin's comment,
March 30, 2013 10:21 AM
Absolutely true! This should NOT be an option...this should be included in any business plan. The trick is to sell this to "the boss" or those in charge of marketing. Let's keep pushing it!
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Infographic on Mobile Advertising and its Future business advertising opportunities with Top mobile earning business methods and monetization
Brady Boyd's curator insight,
March 22, 2013 1:04 AM
visual aids that can be used to support my argument
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Yahoo has banned its staff from "remote" working. After years of predictions, why is working from home not the norm?
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Anything successful has context. Remember this. You’re going to need it as we move in to 2013 because, let me tell you now, stuff’s about to get real. We’ve spent the past few years as marketers wrapping our brains around the changing landscape.
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Social media magic isn't going to happen on its own. Get these people involved, though, and it just might.
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