When starting out with a content marketing strategy, it can seem intimidating to go at it alone, especially without tools, resources, or help from a content marketing agency. I mean, would you ever throw someone into the ocean without a life jacket? Of course not. But when you task your marketing team with the challenge of creating, executing, and measuring a great content marketing strategy without the tools they need to do it well, that's basically what you're doing.
Now, you don't need to assemble a huge team to be successful in content; small content teams can still achieve impressive results. What you do need is to give your team the support, structure, and resources it needs to get the job done.
Luckily, there are tons of free tools out there to make your content marketing process a little smoother. Below, I've listed eight of my favorite free content marketing tools:...
Ian Cleary puts together a list of great technical tips and tools that will help optimize your content marketing results across the board.