I have made previous mention of my notion that what has been one very cohesive trade book industry would “trifurcate”: break into at least three distinct businesses...
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Transmedia: Storytelling for the Digital Age
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a look at the creative and technical worlds of immersive storytelling
Curated by
The Digital Rocking Chair
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Scoop.it!
If the publishing industry seems like just another traditional media dinosaur – waiting, like the music world before it, for the guillotine to fall – well, it's easy to banish the thought in Frankfurt in October. 
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