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Scoop.it!
The Digital Rocking Chair's insight:
Nuno Bernardo: "A transmedial experience should invoke the most human elements of the storytelling tradition." 
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The Digital Rocking Chair's insight:
'beActive's CEO [Nuno Bernardo] explains why "transmedia enriches stories by activating our human affinity for shared experiences"'
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"The head of beActive Media & MIPCube speaker explains how transmedia tactics can be applied to documentary and factual entertainment shows." In this article Nuno Bernado discusses his journey from transmedia projects aimed at teen girls to developing "documentaries and factual TV series aimed at older audiences". With 350 South, beActive is taking the "extended documentary" into the transmedia realm by way of social media and audience engagement. For more on factual television's embrace of transmedia, you might want to check out the "Action Documentary" Battle Castle and read more on their transmedia approach over at Digital Media Wire.
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The Digital Rocking Chair's insight:
Nuno Bernardo: "In the context of a shrinking market populated by increasingly fragmented audiences, transmedia storytelling provides a viable alternative to the conventional TV and Film production business."
Nathan Schultz's curator insight,
November 25, 2015 4:54 PM
This article provides a perspective on transmedia storytelling from a more pragmatic standpoint: It is easy to say that good multimedia storytelling involves multiple different platforms all working together, but it is much harder to impliment this idea, from a purely economic standpoint. Making a movie or video game is vastly more expensive than writing and publishing a book, just to give an example.
This article helps to tackle that problem by explaining how entrepreneurs can best sell their ideas to companies or developers who have the capital to provide support for their projects.
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Nuno Bernado: "In the last few decades storytelling suffered from established and rigid formats and lengths but now, with new digital platforms, storytelling can regain more freedom and creators can focus on proper story and character development" ...
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![Story Design for a Multi-platform Audience [#Transmedia] | Transmedia: Storytelling for the Digital Age | Scoop.it](https://img.scoop.it/8L-qyAk-4pG2mKNyKMRx3zl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
"Without a proper ‘map,’ piecing together so many disparate pieces of content can become a bewildering experience."