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Glee is a TV series that was aired for the first time by Fox in 2009: a musical comedy about the life of a group of talented teenagers, looking for celebrity. Using a multi-platform system, punctuated by the intelligent use of storytelling and music, the series draws a committed audience.
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Acknowledging its massive success, The Matrix is often cited as a reference example of transmedia. We invite you to go deeper into The Matrix’s universe and to take a closer look at its construction.
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![[Transmedia Case Study] How Barbie & Ken Were Reunited by Social Media | Transmedia: Storytelling for the Digital Age | Scoop.it](https://img.scoop.it/L-Ro8v9e2Ms3mFq7U-YKTDl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Take a look behind the scenes at how Mattel reunited its iconic doll couple with a marketing campaign that heavily utilized social media.
[This is an excellent look at how Mattel used transmedia storytelling to engage fans in Ken & Barbie's worlds.]
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The Courage Generator brought film, games and transmedia people to a full-day workshop where issues of interactive storytelling were discussed but also concrete examples of how you can practically work with transmedia tools and concepts.
[Lots of great videos of the day's presentations.]
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Director Tommy Pallotta introduces Collapsus, Submarine Channel’s transmedia project that combines interactivity, animation, fiction, and documentary.
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BMW Transmedia Case Study looking at how brands tell their story through different platforms.
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We often look for a reference project in terms of transmedia storytelling. It’s hard to find this rare gem that mixes different media, independently of one another; relying on participation and interaction; all of this with a limited budget and a success story.
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![[Case Study] Tron in transmedia | Transmedia: Storytelling for the Digital Age | Scoop.it](https://img.scoop.it/r77r-Qwbt44pIz_9wi4bSzl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
We discovered the roots of the Tron phenomenon in 1982 with Steven Lisberger’s film and arcade game that were released at the same time.
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![The Chimera Vector: The Future of Storytelling - A [Transmedia] Case Study | Transmedia: Storytelling for the Digital Age | Scoop.it](https://img.scoop.it/7u14uFjetgjCpX8VrEDpAjl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Readers can open the ebook and listeners can play the audiobook. More visually-oriented readers can enjoy the graphic novel and the purely visual and auditory audience can experience the narrated, scored, graphic novel, which is a combination of all the above.
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Depending where you look or who you speak to, transmedia gets championed, misunderstood, knocked, supported, defined and re-undefined...
[A detailed look at the thinking behind "We Dream of Nothing".]
We Dream of Nothing is an original, science fiction fantasy story that connects two characters at opposite ends of the universe. The story is hidden inside the female lead’s dream research website. From there the Audience can explore the story through 28 episodes – combinations of video, comics, audio, collaboration, data swapping, and, well… all sorts of other fun things to see and do.
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With rich media, we aimed to integrate the strength from all media to create maximum exposure for the film.
[A detailed look at the promotional campaign for "The Smurfs" in 3D]
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The Adventures of The Electric Company on Prankster Planet is a really good example of both transmedia and serious games for kids. It expands the story experience for its audience, as well as providing a fun learning environment.
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