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The new HEVC (High Efficiency Video Coding) compression standard will give Pay TV operators like Danish cable operator Stofa the opportunity to increase the quality of multi-screen video and that could have important implications for Connected TV. According to Thomas Helbo, CTO at Stofa, “It is an interesting idea to have high quality TV provided as a multi-screen solution to the big screen TV in the living room. Over the next 5-10 years we will see more services change from DVB-C (classic cable television) to IP and at the same time see an increase in the quality requirements for IP video streams.”
Funny how you can read opposite things within the same week. To summarize : HEVC will improve quality but is no miracle.