Video Breakthroughs

Agama Technologies, the video service quality assurance expert, today announces that it is launching a unique Churn Identification Application addition to the reputable Agama DTV Monitoring Solution at IBC2012. This latest innovation brings enhanced support to TV operators worldwide in their mission to reduce churn rates, thereby securing higher revenues and reduced costs for customer acquisition.

 

A strategy to actively reduce churn rates naturally entails identifying those customers at risk of leaving the service. Insight into and understanding of the customer experience and quality distribution is essential to be able to accomplish that. At IBC2012, Agama is launching a unique Churn Identification Application extension to its powerful DTV Monitoring Solution, which efficiently can identify customers experiencing problems and at risk of churning. It utilizes intelligent analytics to data mine the real-time, 24/7 service quality monitoring data for every single customer, and it is seamlessly scalable to operators with millions of subscribers. With support of automation and proactive workflows, the extension enables operators to act to retain the customer - before he or she even decides to move to the competition.